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Definition
| the process of designing and delivering cultural messages and stories to diverse audiences through media channels as old as the book and as new as the internet |
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| the cultural industries- the channels of communication- that produce and distribute songs, novels, news, etc. to a large number of people |
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| images, texts, and sounds that use pulses of electric current or flashes of laser light and are converted into electronic signals represented as varied combinations of binary numbers, usually ones and zeros; these signals are then reassembled as a precise reproduction of a TV picture, magazine article, etc. |
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Definition
| digital applications that allow people, worldwide to have conversations, share common interests, and generate their own media content online. |
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Definition
| the first definition involves the technological merging of media content across various platforms. the second definition describes a business model that consolidates various media holdings under the same umbrella. |
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Definition
| a particular business model that involves a consolidation of various media holdings under one corporate umbrella |
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Term
| What is the linear model of mass communication? |
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Definition
| Senders transmit messages through a mass media channel to large groups of receivers. In the process, gatekeepers function as message filters. The process may also include feedback. |
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Definition
| the phenomenon whereby audiences remember or retain messages and meanings that correspond to their preexisting beliefs and values |
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| a symbolic expression that has come to mean "good taste"; often supported by wealthy patrons and corporate donors, it is associated with fine art, which is only available primarily in theaters or museums |
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Definition
| a symbolic expression supposedly assigned with the questionable taste of the masses, who enjoy the commercial "junk" by the mass media |
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| the term describing a historical era spanning the time from the rise of the Industrial Revolution in the eighteenth and nineteenth centuries to the present; its rational order, working efficiently, and rejecting tradition |
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Definition
| a period of political and social reform that lasted from the 1890s to the 1920s |
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Definition
| a political idea that tries to appeal to ordinary people by contrasting "the people" with "the elite" |
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Term
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Definition
| an understanding of the mass communication process through the development of critical thinking tools- description, analysis, interpretation, evaluation, engagement- that enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products |
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Term
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Definition
| the process whereby a media literate person forms and practices employs the techniques of description, analysis, interpretation, evaluation, and engagement |
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Definition
| Mass communication is affected by the changes it creates (it affects culture, and culture affects it). |
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| What are the five stages of mass communication? |
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Definition
1) Oral
2) Written
3) Print
4) Electronic
5) Digital |
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Term
| What device was invented in the 1840s that led to a leap in mass communication? |
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Definition
| the telegraph ("to write far"), invented by Samuel Morse |
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Term
| What are the three stages in the evolution of mass media? |
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Definition
1) Novelty: development, solves a problem
2) Entrepreneurial: put to practical use
3) mass medium stage: market to the people, push to masses, becomes consumer product |
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Term
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Definition
| when the receiver of the message gets the message wrong/misinterprets message |
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Term
| What are some major values during the Modern Period (1850-1950)? |
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Definition
1) working efficiently
2) celebrating the individual
3) believing in rational order
4) rejecting the traditional/embracing progress |
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| What are some major values for Post Modern culture (today)? |
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Definition
1) celebrating populism (blur distinction between masses and elite)
2) emphasizing diversity and recycling culture
3) questioning science and revering nostalgia
4) acknowledging paradox |
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