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Media and Society Ch. 1 and 2
Mass Communication - Lowry
45
Communication
Undergraduate 3
09/08/2011

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Cards

Term
communication
Definition
the creation and use of symbol systems that convey information and meaning
Term
culture
Definition
the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values
Term
mass media
Definition
cultural industries - the channels of communication - that produce and distribute songs, novels, TV shows, news papers, movies, video games, Internet services, and other cultural products to large numbers of people
Term
mass communication
Definition
the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old and distinctive as the printed book and as new and converged as the Internet
Term
digital communication
Definition
images, texts, and sounds are converted (encoded) into electronic signals (represented as varied combinations of binary numbers - ones and zeros) that are then reassembled (decoded) as a precise reproduction of a TV picture, a magazine article, a song, or a telephone voice
Term
media convergence
Definition
describes all the changes currently occurring in media content and within media companies - one referring to technology and one to business - and has a great impact on how media companies are charting a course for the future
Term
cross platform
Definition
business model that involves consolidating various media holdings, such as cable connections, phone services, television transmissions, and Internet access, under one corporate umbrella
Term
senders
Definition
authors, producers, and organizations
Term
messages
Definition
programs, texts, images, sounds, and ads
Term
mass media channel
Definition
newspapers, books, magazines, radio, television, or the internet
Term
receivers
Definition
readers, viewers, and consumers
Term
gatekeepers
Definition
news editors, executive producers, and other media managers
Term
feedback
Definition
citizens and consumers returning messages to senders or gatekeepers through letters-to-the-editor, phone calls, e-mail, Web postings, or talk shows
Term
selective exposure
Definition
people seeking messages and producing meanings that correspond to their own cultural beliefs, values, and interests
Term
narrative
Definition
storytelling
Term
modern period
Definition
roots in the Industrial Revolution of the nineteenth century and extending until about the mid-twentieth century.
Term
postmodern period
Definition
roughly the mid-twentieth century to today
Term
populism
Definition
tries to appeal to ordinary people by highlighting or even creating a conflict between "the people" and "the elite."
Term
media literacy
Definition
attaining knowledge and understanding of mass media
Term
critical process
Definition
steps of description, analysis, interpretation, evaluation, and engagement
Term
Internet
Definition
origins as a military communications network in the 1960s, allows immediate two-way communication and one-to-many communication
Term
ARPAnet
Definition
original internet, enabled military and academic researchers to communicate on a distributed network system
Term
e-mail
Definition
invented in 1971 by computer engineer Ray Tomlinson, who developed software to send electronic mail messages to any computer on ARPAnet
Term
microprocessors
Definition
miniature circuits that process and store electronic signals
Term
fiber-optic cable
Definition
featuring thin glass bundles of fiber capable of transmitting thousands of messages simultaneously (via laser light), became the standard for transmitting communication date speedily in the mid-1980s
Term
World Wide Web
Definition
developed in the late 1980s by software engineer Tim Berners-Lee at the CERN particle physics lab in Switzerland to help scientists better collaborate, initially a text data-linking system that allowed computer-accessed information to associate with, or link to, other information no matter where it was on the Internet
Term
HTML (hypertext markup language)
Definition
the written code that creates Web pages and links, is a language that all computers can read, so computers with different operating systems, such as Windows or Macintosh, can communicate easily
Term
browsers
Definition
the software packages that help users navigate the Web
Term
Internet service provider
Definition
connects home users to its proprietary Web system through dial-up access
Term
broadband
Definition
faster than dial-up, quickly downloads multimedia content
Term
search engines
Definition
allow users to enter key words or queries to locate related Web pages
Term
directories
Definition
rely on people to review and catalogue web sites, creating categories with hierarchical topic structures that can be browsed
Term
digital communication
Definition
enables all media content to be created in the same basic way. An image, text, or sound is converted into electronic signals represented as a series of binary numbers - ones and zeros -which are then reassembled as a precise reproduction of an image, text, or sound
Term
massively multiplayer online role-playing games (MMORPGs)
Definition
role-playing games are set in virtual worlds
Term
avatar
Definition
online identity
Term
Telecommunications Act of 1996
Definition
overhauled the nation's communication regulations, most regional and long-distance phone companies and cable operators have competed against one another in the Internet access business
Term
portal
Definition
all-purpose entry point
Term
cookies
Definition
information profiles that are automatically collected and transferred between computer servers whenever users access Web sites
Term
data mining
Definition
unethical gathering of data
Term
data mining
Definition
unethical gathering of data
Term
spyware
Definition
information-gathering software that is often secretly bundled with free downloaded software
Term
opt-in/opt-out
Definition
would require Web sites to obtain explicit permission from consumers before the sites can collect browsing history data
Term
phishing
Definition
involves phony e-mail messages that appear to be from official Web sites -such as eBay, PayPal, or the user's university or bank -asking customers to update their credit card numbers, account passwords, and other personal information
Term
digital divide
Definition
growing contrast between the "information haves," those who can afford to purchase computers and pay for Internet services, and the "information have-nots," those who may not be able to afford a computer or pay for Internet services
Term
open-source software
Definition
programmers openly sharing program source codes and their ideas to upgrade and improve programs
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