Term
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Definition
| Where business competition is limited to only a few companies. |
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Term
| What is horizontal integration |
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Definition
| is demonstrated when a company owns many outlets of the same type of medum |
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Term
| What is vertical integration |
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Definition
| the domination of numerous related aspects of the media conglomerate by one company. |
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Term
| what is cross-media ownership |
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Definition
| this refers to the companies that own more than one type of media property. Ex.. Newspapers, Magazines, Radio, and TV stations. |
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Term
| What is message pluralism |
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Definition
| Our genuine diversity of options from which we learn, evaluate, and embrace |
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Term
| What is the concept of convergence and who was it first categorized by |
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Definition
The integration of mass media, computers, and telecommuications.
--Nicholas Negroponte |
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Term
| What is media determinism |
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Definition
| the term for the school of thought advocating communications media as the impetus for all change in society. |
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Term
| What is technological determinism |
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Definition
| when technology drives social change, regardless of the content of the media. |
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Term
| What is Marshall McLuhan known for |
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Definition
| his argument " The medium is the message". He argued if the influence of media is important to us, then we should concentrate our attention on the ways each new medium affects social life. |
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Term
| what is the global village theory |
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Definition
| The global village reduces the entire world population to the equivalent of an electronically ediated small town |
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Term
| What concept is Neil Postman responsible for |
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Definition
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Term
| What is Cultural determinism |
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Definition
| The theory that traditional and technological thinking are too media-centric |
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Term
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Definition
| a shift in philosophy is taking place from one based on universal laws and rational, scientific truths to one in which local and subjective understandings are significantly more compelling |
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Term
| what is mutual determinism |
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Definition
| Other views choose a middle ground between the extremes of technological and cultural determinism by emphasizing the cyclic effects of technology and culture |
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Term
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Definition
| those who employ copious forms of media at the personal and/or commercial level |
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Term
| what is an information society |
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Definition
| one in which the production, porcessing and distrubution of information are the primary economic and social activities |
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Term
| What is Media Convergance |
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Definition
| the integration of mass media, computers, and telecommunications |
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Term
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Definition
| Getting you to use a companys product more and more |
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Term
| What is british cultural theory |
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Definition
| the loudest voices in the cultural discourse belonged to those already deeply embroiled in the power dynamic itself |
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Term
| what is news production research |
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Definition
| the study of how economic and other influences on the way new is produced serve to bias new s coverage in support of those in power |
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Term
| what is news production research |
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Definition
| the study of how economic and other influences on the way new is produced serve to bias new s coverage in support of those in power |
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Term
| Theodor Adorno and Max Horkheimer were at the heart of what became to be know as what |
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Definition
| The Frankfurt School of media theory... Their approach vested in neo-marxism, valued serious art and saw consumption of art as a means to elevate all people's standards of living |
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Term
| What is the Critical cultural theory |
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Definition
| The idea that media operate primarily to justify and support the status quo at the expense of ordinary people |
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Term
| what do modern neo-marxists believe in |
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Definition
| That people are opressed by those who regulate culture and oversee the superscructure-in other words, the mass media |
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Term
| What are the three b's of television |
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Definition
1. Blurs traditional distinctions of people's views of their world.
2. blends their realities into television's cultural mainstream.
3. Bends that mainstream to the institutional interest of television and its sponsors |
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Term
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Definition
| This occurs when real-world events suppott the distorted image of reality shown on television. |
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Term
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Definition
| The concept of mainstreaming assumes that dominant sets of attitudes, belifs, values, and practices exist within cultures. |
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Term
| What is the cultivation analysis theory |
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Definition
| The cultivation tradition was ignited by the findings of the cultural indicators project, a media violence research project directed by university of pennsylvania communications scholar George gerbner.Heavy television viewing is assumed to increase a person's likelihood to coincide with what it broadcast. |
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Term
| What is observational learning |
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Definition
| Observers can acquire new behaviors simply by seeing those bahaviors performed |
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Term
| What is Inhibitory effects. |
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Definition
| Seeing a model such as a movie character for example punished for a behavior reduces the likely hood that the observer will perform that behavior |
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Term
| What is Behavior modeling |
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Definition
| People modeling the behaviors they observe and that happens in two ways. The first is imitation and the second is identification, which is a special form of imitation in which observers dont copy exactly what they have seen but choose a different response based on their empathy for the sentiment |
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Term
| What is social conitive theory |
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Definition
| the idea that people learn through observation |
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Term
| What theory did Albert Bandura propose |
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Definition
| The social cognitive theory |
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Term
| What does the social learning theory explain |
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Definition
| the triadic reciprocal causation process- the interaction among cognitive, behavioral, and enviormental factors |
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Term
| What is the spiral of silence |
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Definition
| This can be regarded as a form of agenda-setting, but one that exhibits extensive consequences. In the words of its originator. Elisabeth Noelle-Neumann states that observations made in one context spread to another and encouraged people either to proclaim their views or to swallow them and keep quiet until, in a spiraling process, the one view dominated the public scene and the other dissappeared from public awareness as it's adherents became mute. |
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Term
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Definition
| another function that shows the control of media over the context into which facts are placed. Frames organize information and help make it intelligible. |
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Term
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Definition
| Control over the flow of news information by media professionals |
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Term
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Definition
| A theory that argues that media may not expressly tell us what to think but they certainly tell us what to think about |
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Term
| What is the Uses and gratification approach |
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Definition
| It asserts that people are the active, not passive, agents of the media |
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Term
| What is the reinforcemnt theory |
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Definition
| The public overestimates the persuasive capabilities of the media |
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Term
| What is Joseph Klapper responsible for |
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Definition
| The effects of mass Communication written in 1960 |
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Term
| What is selective Perception |
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Definition
| The process by which people will interpret messages in a manner consistant with their preexisting attitudes and beliefs |
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Term
| What is Selective retention |
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Definition
| It proposes that people's best and most enduring memories are those of messages that coincide with their prexisting attitudes and beliefs |
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Term
| What is mass communication theory |
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Definition
There are a number of different ways to undert=stand how communication functions in our complex world -
-Can be called the era of cultural theory |
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Term
| What is Development Synopsis |
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Definition
| The dynamic nature of mass communication theory -hypothesis-test-proven-Rejected |
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Term
| What is the mass society theory |
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Definition
| The media needed to be controlled to protect traditional values(Curse editing) |
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Term
| What is the hypodermic needle theory/magic bullet theory |
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Definition
| Media is like a dangerous drug they quickly penetrate and fully effect the body of its target |
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Term
| The era of the scientific perspective |
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Definition
| Different factors lead some people to be influenced while others are impervious |
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Term
| What is the two step flow theory and who is responsible for it |
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Definition
| people who watch tv are opinion leaders and people who watch less are not |
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Term
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Definition
| people who watch the most media |
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Term
| Who are opinion followers |
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Definition
| people who dont watch as much and listen to opinion leaders |
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Term
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Definition
| heavy users that filter what they want you to see "Opinion leaders" |
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Term
| What are the limited effects theories |
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Definition
| media having little effect due to multiples of differet realities |
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Term
| What is the attitude change theory |
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Definition
how people's attitudes are effetively formed shaped and changed through communication and influence
(the community, message content, audience)
Coined by Carl Hovland |
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Term
| What is Dissonance Theory |
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Definition
| When confronted by new or conflicting info people fill mental distress. |
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Term
| What is the selective processes |
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Definition
| filtering new conflicting info to tailor to us |
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Term
| What is selective exposure |
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Definition
| watching only what we agree with or caters to us |
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