Term
| What is an Information Society? |
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Definition
| A society in which the largest part of economic activity engages in producing, processing, or distributing information |
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Term
| Define Concentration of Ownership |
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Definition
| ownership of media is shrinking, business competition limited to few companies |
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Term
| What is Media Convergence? |
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Definition
| The intergration of Mass Media |
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Term
| What is Media Convergence? |
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Definition
| The intergration of Mass Media |
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Term
| What is Media Convergence? |
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Definition
| The intergration of Mass Media |
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Term
| What is Media Determinism? |
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Definition
| Media causes changes in society |
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Term
| What is Technological Determinism? |
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Definition
| Technology causes social change |
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Term
| What theories is Marshall McLuhan responsible for? |
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Definition
| Medium is the Message and Global Village |
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Term
| What is the Global Village Theory? |
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Definition
| Through electricity we resume person-to-person relations as if on the smallest village scale |
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Term
| What was Neil Postman's Theory? |
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Definition
| Technopoly – when technology is deified and we can no longer function without it |
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Term
| Define Cultural Determinism. |
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Definition
| We are the factors that fuel media change |
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Term
| Define Mutual Determinism |
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Definition
| Technology is neither good nor bad, its how we use it |
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Term
| What is the Mass Society Theory? |
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Definition
| Media are corrupting influences that undermine the social order |
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Term
| What is the Hypodermic Needle/ Magic Bullet theory? |
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Definition
| Media are recognized as dangerous drugs or lethal weapons that instantly penetrate and effect the target |
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Term
| Define The Two Step Flow Theory. |
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Definition
| Opinion leaders are people who stay very well informed about all topics through the media and end up influencing opinion followers who are less exposed to media |
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Term
| Explain the Selective Processes Theory. |
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Definition
| Selective exposure, Selective Retention, Selective Perception (Theorized to be the agents that limit the effects of the media) |
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Term
| What is the Reinforcement Theory? |
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Definition
| On average, the public overestimates the persuasive capabilities of the media. Argued that media reinforces beliefs already harbored by the audience instead of shaping new ones. |
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Term
| What are the four main functions of the media? |
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Definition
| Agenda Setting, Gatekeeping, Framing, and The Spiral of Silence |
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Term
| Explain the Cultivation Theory. |
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Definition
| Over time heavy television viewers develop world views that coincide with what they see on TV. |
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Term
| What are the contrasting approaches to reasoning? |
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Definition
| Qualitative (taken in context), and Quantitative (cold hard facts coomonly numbers and percentages.) |
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Term
| What is the Stimulation Model? |
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Definition
| – A direct causal relationship between violent content and aggressive behavior |
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Term
| What is the Catharisis Theory? |
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Definition
| Idea that being exposed to media violence relieved people’s innate aggressive drive and causes them to be less violent. |
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Term
| What is Vicarious Punishment/Reinforcement? |
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Definition
| Idea that observed consequences serve the same function as real ones. |
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Term
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Definition
| Strengthening of present attitudes or opinions |
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Term
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Definition
| Sharpening of weaker positions, or changing opinions altogether |
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Term
| What is the Digital Divide? |
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Definition
| Poor have less access to new forms of media than the rich, widening the knowledge gap |
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Term
| What is the Knowledge Gap? |
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Definition
| – Wealthier people have access to more technologies, libraries, and better schools than do the poor, giving them better opportunities |
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Term
| What is the Cocoon Effect? |
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Definition
| Personalized information leads to highly fragmented consumer groups with little in common |
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