Term
| What are the four functions of Advertising? |
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Definition
| Marketing, Education, Deflation, and Exhibitions |
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Term
| What is the Trigger Feature? |
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Definition
| Automatic Responses to certain stimuli |
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Term
| What is an example of trigger feature? |
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Definition
| Associating Higher Cost with Higher Quality |
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Term
| What is Perceptual Contrast? |
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Definition
| Comparisons can greatly effect how an item is viewed. |
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Term
| What is the Rule of Reciprocity? |
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Definition
| That one should try to repay in kind what another person has provided us. |
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Term
| What is an example of Reciprocity? |
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Definition
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Term
| How is the principle of Rejection Retreat used? |
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Definition
| If you start at a high price and then lower it, the customer thinks they are getting a better deal than if you originally quote them the lower price |
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Term
| What is Commitment and Consistency? |
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Definition
| When someone commits to something in front of other people they are more likely to follow through |
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Term
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Definition
| Essentially that we as a society follow the crowd. What is seen as popular is seen as good |
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Term
| What is the liking technique? |
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Definition
| We are more eager to please people we like |
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Term
| What is the Halo Effect? What category of persuasion does it fall under? |
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Definition
| It is when someone is so attractive, all rhyme and reason is thrown out. It is part of the Liking technique |
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Term
| What is the Authority technique? |
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Definition
| We generally follow people who we percieve to be an authority |
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Term
| What is the scarcity principle? |
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Definition
| Our tendency to want what we cant have, making less available things more expensive |
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Term
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Definition
| Procedures by which companies find out consumer trends, such as purchasing patterns, etc. |
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Term
| What are the main methods advertisers use to influence their audience? |
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Definition
| Providing New Information, Emphasizing Existing Practices, Modifying Inclinations |
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Term
| What are the obligations of Media Practitioners? |
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Definition
| Individual Conscience, Financial Supporters, Institution, Professional Collegues, and Society |
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Term
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Definition
| Religious Beliefs and Personal Behavior |
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Term
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Definition
| Rational process applying principles to decide between two moral obligations |
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Term
| What are the obligations of societal Membership? |
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Definition
| General Obligations and Particularistic Obligations. |
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Term
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Definition
| Situation Definition, Analysis, and Decision |
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Term
| What was Aristotle's Golden Mean Philosophy? |
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Definition
| Seeking a Happy Medium between the two extreme choices |
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Term
| What was Immanuel Kant's Philosophy? |
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Definition
| Logic Over Emotion Same rule should apply equally to all |
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Term
| What is the Judeo-Christian Philosophy? |
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Definition
| Golden Rule - Treat others how you wish to be treated |
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Term
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Definition
| Seeking the greatest good for the greatest amount of people. Good of the many outweigh the good of the few |
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Term
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Definition
| There is No Absolute Truth |
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Term
| What is Situation Ethics? |
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Definition
| Moral Principles are followed but the surrounding situation is considered |
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