Shared Flashcard Set

Details

Media 10
Quiz 1
11
Marketing
Undergraduate 1
03/17/2014

Additional Marketing Flashcards

 


 

Cards

Term
Mammy
Definition
Big grin
extremely dark
desexualized
overweight
loyal servant
Term
Coon
Definition
easily frightened
lazy
slow
inarticulate
Term
Black Sambo
Definition
simple minded
childlike
musical
loyal
happy
Term
Culture
Definition
characteristics/behaviors of a group, class, civilization or state. "real world" manifestation of ideology
Term
Encoding
Definition
producers place conscious/unconscious meanings behind words/images
Term
Decoding
Definition
the receiver interprets conscious/unconscious meanings behind words/images
Term
Black Minstrels
Definition
Comedy show of White people with black faces to stereotype the African American race. Characterized African Americans as extremely dark, nappy, hair, bulging eyes, animalistic.
Term
Cognitive Accessibility
Definition
mental shortcuts to make social judgments
Term
Spreading Activation
Definition
stereotypes form an associative networks of related ideas linked to MEMORY.
Term
White Negro
Definition
Blacks developing white characteristics to assimilate into the white culture.
Term
How does JJ on Good times fit the stereotype of a minstrel character?
Definition
hes childlike and safe.
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