Term
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Definition
Survey
Content analysis
experiment
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Term
quantitative research
pros and cons |
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Definition
Pro: reliable. generalized
con: validity. Artificial setting |
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Term
qualitative research
pros and cons |
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Definition
pros: natural. depth of understanding.
cons: reliability is questionable. lack of generalization |
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Term
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Definition
focus group
in depth interview
field observation |
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Term
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Definition
consistently giving the same answer
stability
consistency |
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Term
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Definition
| if it measures what it is supposed to measure |
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Term
validity
What question would you ask to obtain a valid measure of Internet use?
n“Do you use a computer at least once a week?”
n“Do you use the Internet at least once a week?”
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Definition
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Term
reliability
How often do you discuss politics with your spouse?
n1) Regularly 2) Occasionally 3) Seldom
4) Never
nHow many times per week do you discuss politics with your spouse?
n1) Never 2) 1-2 times 3) 3-4 times 4) 5-6 times
5) Every day
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Definition
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Term
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Definition
variable that has been influenced
(newspaper reading, job satisfaction, channel switching, political knowledge, happiness) |
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Term
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Definition
influences
(age, media exposure, salary, gender, graduate degree) |
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