Term
| What is meant by the term “symbiosis”? |
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Definition
| Mutually advantageous relationship |
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Term
| The former government requirement that stations air all sides of public issues was the? |
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Definition
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Term
| When media coverage shapes how people see issues, it is called? |
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Definition
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Term
| What is known as the fourth estate or branch of government? |
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Definition
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Term
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Definition
| the act of attempting to influence decisions made by officials in the government, most often legislators or members of regulatory agencies. |
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Term
| Agenda-setting is the process by which the media? |
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Definition
| tell people what to think about |
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Term
| When there is a deliberate leak of a potential policy to test public response, it's called? |
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Definition
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Term
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Definition
| the power of television to interest people in faraway issues |
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Term
| The ___________________ says that stations must offer competing political candidates the same time period and the same rates for advertising. |
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Definition
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Term
| What is the name for a photogenic, staged event, to attract media attention? |
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Definition
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Term
| Corporations, labor unions and ideological organizations used to collect money to support candidates are called _____________________. |
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Definition
| political action committees |
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Term
| This pioneer radio journalist made his mark broadcasting radio news during World War II. |
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Definition
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Term
| The __________________________ was the first major revision of radio regulation since 1927 and ended most limits on chain ownership. |
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Definition
| Telecommunications Act of 1996 |
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Term
| The goal of localism is to provide? |
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Definition
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Term
| Radio measures its audience size using the ratings service? |
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Definition
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Term
| The first programming created by NPR was what? |
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Definition
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Term
| Terrestrial is a term that encompasses? |
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Definition
| radio delivered through radio towers. |
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Term
| What are the top-four global music companies? |
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Definition
| Universal Music, Sony BMG, Warner Music, and EMI Music (later absorbed though into Universal Music Group) |
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Term
Which one of the following agencies channels federal funds into noncommercial radio and television?
A. Federal Communication Commission
B. Corporation for American Public Media
C. Federal Trade Commission
D. Corporation for Public Broadcasting |
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Definition
| D. Corporation for Public Broadcasting |
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Term
| Who is considered the inventor of podcasting? |
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Definition
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Term
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Definition
| A podcast is a type of digital media consisting of an episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. |
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Term
| Radio stations often focus on particular genres or formats, with _________________ currently occupying the highest number of stations. |
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Definition
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Term
| Which Hollywood studio was started by David Geffen, Jeff Katzenberg, and Steven Spielberg? |
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Definition
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Term
| Former Vice President Al Gore's documentary, An Inconvenient Truth, focused attention on what? |
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Definition
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Term
| In 2006, Disney offered $7.4 billion to acquire? |
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Definition
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Term
| A _____________________ is a video examination of a historical or current event or a natural or social phenomenon. |
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Definition
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Term
| The first cable network using satellites to deliver programming was? |
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Definition
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Term
| How do time-shifting devices such as TiVo affect T.V. advertising industry? |
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Definition
| undermine the attraction of television as an advertising vehicle. |
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Term
| __________________ created the "star system" by making actors into celebrities to increase the number of audience members attending movies. |
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Definition
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Term
| What was the first full-length animated film? |
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Definition
| Snow White and the Seven Dwarfs |
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Term
All of the following except _____________________ would be considered among the major movie studios.
A. 20th Century Fox
B. Paramount
C. Disney
D. Lions Gate |
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Definition
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Term
| A short segment of a story line created for downloading to internet television or hand-held devices is called a _____________________. |
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Definition
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Term
| The Pulitzer-Hearst circulation war can be traced to what? |
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Definition
| a quest to sell more copies. |
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Term
| A story that may make the evening news one day but not another could be the victim of what? |
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Definition
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Term
| Seeing things on the basis of personal experience and values is known as what? |
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Definition
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Term
| The space left for news in a newspaper after all the paid ads have been inserted or the time left in a newscast after the commercials is called the? |
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Definition
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Term
| The first newsroom was organized by who? |
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Definition
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Term
What factor would most likely NOT be used in determining newsworthiness of a story?
A. proximity to audience
B. cost to collect information
C. prominence of people involved
D. impact on society |
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Definition
| B. cost to collect information |
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Term
| News media serving _____________________ refers to their responsibility to monitor the performance of our government officials. |
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Definition
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Term
| After studying news stories in the American media, sociologist ___________________ concluded that journalists have mainstream values. |
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Definition
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Term
| The term "lightening news" refers to news delivered by what technology? |
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Definition
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Term
| These types of online news sites offer news and information that is regurgitated or repeated from other sources. |
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Definition
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Term
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Definition
| a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms. |
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Term
| What are some of the components of media awareness? |
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Definition
| understanding of message form, message vs. messenger, motivation awareness, media limitations, traditions, and media myths. |
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Term
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Definition
refers to the restructuring of media industry into smaller independent operating entities.When media focus on narrower audience segments. The traditional idea of a "mass" audience is segmented.
This of course cuts across the major mass media: Print (newspapers, books, magazines), film (commercial film), and Broadcasr Media (radio and television.) |
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Term
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Definition
| A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Media conglomerates strive for policies that facilitate their control of the markets across the globe. |
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Term
| 7) Mass media have historically been placed into 4 categories based on the technology by which they are produced. Identify those 4 categories. |
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Definition
| Printing Technology, Digital Technology, Chemical Technology, and Electronic Technology |
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Term
| What is media convergence? |
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Definition
| process whereby progressively fewer individuals or organizations control increasing shares of the mass media |
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Term
| What is Intrapersonal Communication? Give some examples. |
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Definition
Intrapersonal communication is language use or thought internal to the communicator. It can be useful to envision intrapersonal communication occurring in the mind of the individual in a model which contains a sender, receiver, and feedback loop.
Examples: Daydreaming, night dreaming, (especially lucid dreaming) talking to oneself, internal monologues, diaries. |
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Term
| What is interpersonal communication? |
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Definition
| Interpersonal communication is the process that we use to communicate our ideas, thoughts, and feelings to another person. Our interpersonal communication skills are learned behaviors that can be improved through knowledge, practice, feedback, and reflection. can include all aspects of communication such as listening, persuading, asserting, nonverbal communication, and more. |
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Term
| What is group communication? |
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Definition
| interpersonal communication within groups of between 3 and 20 individuals. |
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Term
| What is mass communication? |
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Definition
| "the process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogenous audience." |
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Term
| Describe the concentric circle model of communication. |
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Definition
| Sender at centre; recipient, effects at outer edge. Order of the rings from center to outer most edge is as follows: Communicators, Codes, Gatekeepers, Mass Media, Regulators, Filters, Audiences, Effects. The Contents of the message(s) "ripple" across the circles, with interference/noise/distortion noted. |
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Term
| Who are the gatekeepers in the concentric circle model of communication? |
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Definition
| media people who influence messages en route. Anyone who can stop or alter a message enroute to the audience is a gatekeeper. |
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Term
| Who are the regulators in the concentric circle model of communication? |
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Definition
| nonmedia people who influence messages |
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Term
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Definition
| making sense of a decoded message |
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Term
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Definition
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Term
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Definition
| interference during transmission |
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Term
| What is environmental noise? |
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Definition
| interference at reception site |
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Term
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Definition
| receiver factor that impedes communication |
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Term
| What is an informational filter? |
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Definition
| receiver’s knowledge limits impede deciphering symbols |
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Term
| What are physical filters? |
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Definition
| receiver’s alertness impedes deciphering |
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Term
| What are psychological filters? |
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Definition
| receiver’s state of mind impedes deciphering |
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Term
| Who was Johannes Gutenberg? |
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Definition
| . His invention of mechanical movable type printing started the Printing Revolution and is widely regarded as the most important event of the modern period. Gutenberg was the first European to use movable type printing. |
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Term
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Definition
| Invented the halftone: mass produce images in books. Was a pioneer of color photography. |
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Term
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Definition
| found a way to capture image on light sensitive material |
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Term
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Definition
| created visual records of US Civil War |
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Term
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Definition
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Term
| What was Thomas Edison famous for in terms of mass communication? |
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Definition
| phonographs, record sound (could not duplicate) |
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Term
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Definition
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Term
| What was Joseph Maxfield famous for? |
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Definition
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Term
| What was Guglielmo Marconi famous for? |
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Definition
| transmitted first wireless message |
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Term
| What was Philo Farnsworth famous for? |
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Definition
| inventor of television, image dissector |
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Term
| What was Arthur Clarke Famous for? |
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Definition
| devised a system for satellites (geosynchronous orbit), he was a science fiction writer |
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Term
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Definition
| essentially created the world wide web |
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Term
| Most media companies operate within the structure of capitalism. What does this mean? |
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Definition
| This means that it operates within a system based on the private ownership of capital goods and the means of production, with the creation of goods and services for profit. |
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Term
| What are some of the media conglomerants with the highest domestic revenue? |
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Definition
| Disney (market value: $72.8 billion), AOL-Time Warner (market value: $90.7 billion), Viacom (market value: $53.9 billion), General Electric (owner of NBC, market value: $390.6 billion), News Corporation (market value: $56.7 billion), Yahoo! (market value: $40.1 billion), Microsoft (market value: $306.8 billion), Google (market value: $154.6 billion). |
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Term
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Definition
| Combining of companies into larger companies. |
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Term
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Definition
| the sale by a company of a product line or a subsidiary or a division |
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Term
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Definition
| horizontal and vertical integration, cross media promotion ( ensure distribution and market through multiple media) |
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Term
| What are the five phases involved in the process of creating a new innovation or medium? |
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Definition
| Invention, Entrepreneurship, Industry, Maturation and Defending Infrastructures. |
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Term
| What are some distinguishing features of Wall Street Journal? |
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Definition
| special emphasis on business and economic news, the largest newspaper in the United States, by circulation, has been printed continuously since its inception on July 8, 1889, has won the Pulitzer Prize thirty-three times. |
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Term
| What are some distinguishing features of USA Today? |
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Definition
| USA Today is distributed in all fifty states, the District of Columbia, Puerto Rico, Guam, Canada and the United Kingdom. known for synthesizing news down to easy-to-read-and-comprehend stories. prints each complete story on the front page of the respective section with the exception of the cover story. Each section is denoted by a certain color to differentiate sections beyond lettering and is seen in a box the top-left corner of the first page. |
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Term
| What are some distinguishing features of New York Times? |
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Definition
| has won 108 Pulitzer Prizes, more than any other news organization. Its website, nytimes.com , is America's most popular newspaper site. third-largest newspaper overall, behind The Wall Street Journal and USA Today. Nicknamed "the Old Gray Lady" , motto: "All the News That's Fit to Print," |
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Term
| What are the three book genres in the publishing industry? |
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Definition
| Reference Books, Trade books, Text Books. (Text books=largest section) |
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Term
| What are some significant innovations credited to the magazine industry? |
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Definition
-- Long-Form Journalism
-- Investigative Reporting (Muckraking)
-- Personality Profiles
-- Photojournalism |
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Term
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Definition
| best known for founding the New York Sun, the first penny press newspaper in the United States, in 1833. |
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Term
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Definition
| a magazine publisher, was called "the most influential private citizen in the America of his day." He launched and closely supervised a stable of magazines that transformed journalism and the reading habits of upscale Americans. Created: Time magazine, Life magazine, Fortune magazine, and Sports Illustrated magazine |
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Term
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Definition
| an American entrepreneur who played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, Inc. |
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Term
| Who was James Gordon Bennet? |
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Definition
| first publisher of the New York Herald newspaper |
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Term
|
Definition
--founded the New York Tribune
-- one of the founders of the liberal republican party |
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Term
| Who was William Randolf Hearst? |
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Definition
| built the nation’s largest newspaper chain and whose methods profoundly influenced American journalism. |
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Term
| What is the "Wal-Mart Effect?" |
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Definition
| The economic impact felt by local businesses when a large firm such as Wal-Mart opens a location in the area. The Wal-Mart effect usually manifests itself by forcing smaller retail firms out of business and reducing wages for competitors' employees. Many local businesses oppose the introduction of Wal-Marts into their territories for this reason. |
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Term
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Definition
| the illegal practice of payment or other inducement by record companies for the broadcast of recordings on music radio in which the song is presented as being part of the normal day's broadcast. |
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Term
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Definition
| radio pioneer and pirate radio broadcaster. He was nicknamed "the Maverick of Radio." credited for perfecting, during the 1950s and 1960s, the commercially successful Top 40 radio format |
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Term
| Who was Edward R. Murrow? |
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Definition
| an American broadcast journalist. A pioneer of television news broadcasting, Murrow produced a series of TV news reports that helped lead to the censure of Senator Joseph McCarthy. |
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Term
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Definition
| an American computer programmer, serial entrepreneur, and angel investor. He developed Napster, one of the first popular peer-to-peer ("P2P") file sharing platform |
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Term
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Definition
| an American filmmaker who directed and produced the first commercially successful feature length documentary film, Nanook of the North |
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Term
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Definition
| founder of Paramount Pictures. |
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Term
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Definition
| His speech referring to television as a "vast wasteland" is cited even as the speech has passed its 50th anniversary. |
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