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Mass Media Test #2
Lecture #2 Writing for Broadcast
12
Journalism
Undergraduate 2
11/03/2009

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Cards

Term
Broadcast Story Structure
PPCF or PPF
Definition
Present-lead with most recent material
Past-what has led to this point
Context-what it means
Future-what happens next
Term
lead in sentence
for broadcast stories
Definition
ex: "there's more bad news from Iraq"

acts as a headline
prepares viewer for whats coming up
general
Term
When referring to people in
broadcast stories
Definition
ID before NAME
repeat names rather than pronouns
Term
style guidelines for broadcast writing:
Numbers
Definition
spell out numbers one through eleven
write out 12-999
above that, combo--one thousand, 12 thousand
Term
In print we create pictures with words, in broadcast, we create ________ with _______ and give _________ with words.
Definition
in broadcast we create pictures with pictures and give info with words
Term
What does KISS stand for in broadcasting writing?
Definition
Keep it short and simple
Term
what do u have to do to have ELM in broadcasting?
Definition
-conversational style
-sound good rather than read well
-think of syllables per sentence: 25
Term
what does ELM stand for in broadcast writing?
Definition
easy listening formula
Term
what does SVO mean in broadcast writing?
Definition
subject, verb, object.
what (subject) was done (verb) by whom (object)
Term
use active voice
Definition
Who (subject) says/does (verb) to whom (objects)
Term
verb tenses in broadcast writing
Definition
use present (is)
then future (will)
then present perfect (
Term
present perfect refers to events that are ___ ________ but not completed.
Definition
IN PROGRESS, not completed
council has voted
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