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Mass Media & Society_Test2_Race & Ethnicity
Race and Ethnicity Class Notes
14
Communication
Undergraduate 4
02/28/2010

Additional Communication Flashcards

 


 

Cards

Term
Why do media representations matter?
Definition
because of the presence or absence of certain ethnic and racial representations.
Term
Exemplify the concept of over and under representation in media of ethnic/ race.
Definition
If there is an over representation than it could lead to a sense of inflated importance. Ex: the summer when shark attacks were reported very frequently which made it seem like it occurs more often than it does.
If there is an under representation than it is kind of like a "symbolic annihilation." - if you aren't represented than you aren't in existence. You are annihilated. (ex: certain cultures are under represented, therefore people think there isn't that many of them.
Term
Which groups are always under represented?
Definition
Latinos and hispanics
Term
Define Stereotyping:
Definition
a generalization about a group of people in which identifiable characteristics are assigned to virtually all members of the group, regardless of actual variation within the group. (Ex: Old people= bad a driving. Asians= good at math, etc.)
Term
Why might entertainment programs use stereotypes?
Definition
because it is the "nature" of the business. They HAVE to rely on stereotypes for many reasons. One reason is that the don't have time to describe complexities. If they stick with the stereotypes, then it will make it easier for us to understand characters.
Term
Why is the use of stereotypes in media considered problematic?
Definition
because we tend to let the stereotypes that we see on TV influence the way we see the world. They use the same races to portray the same negative traits. Therefore, it affects how we see that race in the real world.
Term
TV doesn't control our views, it just influences them.
Definition
Term
what are some of the stereotypical portrayals of African Americans?
Definition
on TV/film: among youngest, more provocatively and less professionally dressed, in lower level jobs
in ads: most likely to be ads for food, bev, $$ services (such as welfare)
Term
what are some of the stereotypical portrayals of Hispanics/Latinos?
Definition
TV/films: younger, less articulate, less intelligent, hot tempered, lazy, more seductively dressed, more conversations about crime, little authority in jobs, 4x as likely to be domestic worker
•ads: more background roles, likely to be in group setting, highly sexualized, giving/getting sexual glances, alluring behavior, provocative attire
Term
When representation of the entire race as a whole is low, it is hard to counter-balance the stereotypical representations. For example: there may be some instances where African American's are portrayed as prestigious, but for the most part they aren't and therefore the stereotypes aren't changed much
Definition
Term
What are some of the stereotypical portrayals of Asians?
Definition
TV: high job status, in professional occupations, but in minor/recurring roles
•ads: passive, conservative attire, most likely in ads for tech
Term
What are some of the stereotypical portrayals of Native Americans?
Definition
so few representations, but generally spiritual, warrior-like, or social problem
Term
What impacts effects of stereotyped reps?
Definition
* use patterns- less TV = less stereotypes (African Americans watch more TV than white's or hispanics. (Especially younger African Americans) It effects how they view their lives (the jobs they will have, roles they will play, etc.)

•racial identification- the more we identify with our own racial group effects how we see things also.

•racial attitudes- reinforcement of racial attitudes less prejudices you hold, the less likely you are to be influenced by stereotypes.

•interracial contact- corresponding real world interactions (being around a race that acts in the stereotype kind of like the ressonance effect thoery- reinforcement of TV stereotypes based on real world
•corresponding RW interactions
•minimal/no RW experience
•importance of counter stereotypes- broader range of stereotypes to form our image. More alternatives to typical stereotypes, the more broad our views (well rounded)
Term
Implicit Stereotypes
Definition
stereotypes in our mind that we don't even know that we have.
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