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| the material that a mass media firm produces, distributes, or exhibits |
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| the people to whom a media product is directed |
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| the people who select or create the material that a mass media firm produces, distributes, or exhibits |
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| enough cash to allow the enterprise to pay for itself and give the owners or bankers who put up the money the desired return on their investment |
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| an assortment of products with a particular, predetermined format |
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| created to appeal to particular segments of society rather than the population as a whole |
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| characteristics by which people are divided into particular social categories |
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| factors such as age, gender, occupation, ethnicity, race, and income |
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| a way to differentiate among people or groups by categorizing them according to their attitudes, personality types, or motivations |
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| activities in which potential audiences are involved that mark them as different from others in the population at large |
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| the previous successes or failures of a product, person, or organization |
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| departments within companies that explore new ideas and generate new products and services, systematically investigating potential sources of revenue through surveys, focus groups, or the analysis of existing data |
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| a research tool that seeks to ask a certain number of carefully chosen people the same questions individually over the phone or in person |
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| an assemblage of eight to ten carefully chosen people who are asked to discuss their habits and opinions about one or more topics |
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| Analysis of existing data |
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| a systematic investigation into the potential audience for the material (who they are, where they are, how much they like the idea, how much they will pay for it: and the competitors (who they are, how similar their products are, how powerful they are) |
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| major categories of media content |
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| material that grabs the audienceÕs attention and leaves agreeable feelings, as opposed to challenging their views of themselves and the world |
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| subcategories of media content genres |
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| a patterned approach to creating content that is characterized by the use of setting, typical characters, and patterns of action |
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| the environment in which content takes place |
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| those who appear regularly in the subgenre |
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| the predictable activities associated with the characters in the setting |
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| a term used by some academic writers to describe mixed genres |
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| the process of mixing genres within a culture and across cultures |
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| a subgenre that blends the rules associated with drama and comedy |
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| an individual who is trained to report nonfiction events to an audience |
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| a news story marked by timeliness, unusualness, conflict, and closeness |
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| presenting a fair, balanced, impartial representation of the event that took place by recounting a news event based on the facts and without interpretation, so that anyone else who witnessed the event would agree with the journalistsÕ recounting of it; the way in which news ought to be researched, organized and presented |
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| reporting factually correct information |
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| in-depth explorations of some aspects of reality |
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| the time limit for the completion of an assignment |
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| a subgenre of news that concentrates on an individual's or organization's point of view |
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| an individual who is paid to write editorials on a regular basis--usually daily, weekly, or monthly |
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| journalistic websites or opinion sites in which writings are in the style of journal entries, often in reverse chronological order |
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| the kind of news story that news workers feel may not have the critical importance of hard news, but nevertheless would appeal to a substantial number of people in the audience |
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| the raw material that journalists use when they create news stories |
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| content that is purposefully crafted to teach people specific ideas about the world in specific ways |
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| a message that explicitly aims to direct favorable attention to certain goods and services |
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| the process by which a manufacturer pays (often tens of thousands of dollar) a production company for the opportunity to have its product displayed in a movies or tv show |
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| advertisements that rely primarily on the recitation of facts about a product and the product's features to convince target consumers that it is the right product for them to purchase |
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| messages that combine information about the product with intense attempts to get the consumer to purchase it as soon as possible |
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| advertisements that aim mostly to create good feelings about the product or service by associating it with desirable music, personalities, or events that creators of the product or service feel would appeal to the target audience |
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| a work that imitates another work for laughs in a way that comments on the original work in one way or another; a subgenre of entertainment |
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| the creation of mass media materials for distribution through one or more mass media vehicles |
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| Mass Media Production Firm |
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| a company that creates materials for distribution through one or more mass media vehicles |
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| the pattern in which media programs are arranged and presented to the audience |
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| the rules that guide the flow of products that are put together with a particular audience-attracting goal in mind; a formula that describes a particular media product |
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| the delivery of the produced material to the point where it will be shown to its intended audience |
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| the activity of presenting mass media materials to audiences for viewing or purchase |
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| the amount of area or time available for presenting products to consumers |
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| payments in cash, discounts, or publicity activities that provide a special reason for an exhibitor to highlight a product |
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| advertising paid for in part by media production firms or their distributors in order to help the exhibitor promote the product |
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| an organization's control over media product from production through distribution to exhibition |
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| individuals or companies that invest in startup or nonpublic firms in the hope that the firms' value will increase over times |
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| Initial Public Offering (IPO) |
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| the offering for sale to the general public of predetermined number of shares of stock of a company that previously was owned by a limited number of individuals and the listing of the companyÕs shares on a stock exchange |
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| the amount of money brought in by the completed products minus expenses |
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| a strategy to gain revenue in which the consumer pays the producer, distributor, or exhibitor for the item and can use it in any way she or he sees fit |
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| a strategy to gain revenue in which a person or organization pays the producer for the use of a product but the producer as ultimate control over the way it is used |
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| a strategy to gain revenue in which the producer, distributor, or exhibitor charges for a mass media product based on the number of times it is employed |
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| a strategy to gain revenue in which the producer, distributor, or exhibitor charges for continually providing a media product or service |
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| a strategy to gain revenue in which a company buys space or time on a mass medium in exchange for being allowed to display a persuasive message for a product or service |
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| a wide variety of activities and laws through which elected and appointed officials at local, state, and federal levels exercise influence over media firms |
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