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The first mass medium.
Gutenburg invented the movable type |
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Media does not die - builds off of one another.
Evolution. |
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| First we overestimate new technology then if it doesnt work, we underestimate. |
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| He called tv an "electric media" and said tv would create "the global village". Media is an extension of us. He wrote the book Media is the Message that spoke about the media being more important than whats on it. |
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| Claud Shannon (shannon-weaver linnear model) |
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info source -> transmitter -> receiver -> destination
distributed by static and noise and you get results from feedback. |
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| Tell a big enough lie often enough, people will believe it. |
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| Aka magic bullet or silver bullet. Put a person in front of the media they will behave accordingly. It failed. |
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| AITAA (persuasion theory) |
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Aware
Interest
Try
Adopt
Affirm
its a theory behind most modern advertising. |
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| Invented the cultivation theory. Studied prime time tv. Taken what they saw on tv and made it a part of their world. |
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| Invented agenda setting. Which states that the mass-news media have a large influence on audiences by their choice of what stories to consider newsworthy. |
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| Wrote Relublic dot com 2.0. Self-sorting into media groups. |
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| creation of the FCC. Liscencing of broadcast stations, regulate decency. |
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| Advertisers must give similar amount of time for the same price for political figures. |
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| Supreme court said the FCC can find a station that may violate decency. |
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Context
Alternatives
Decision
Defense
Ethics method. |
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Definition -> values ->principles -> loyalties -> judge
Form of ethics. |
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| Duty - cops, soldiers, doctors, etc. |
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| Consequences - egoism, altruism etc. |
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| Duty based! Do unto others as you would want done to you. |
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| Look for two extremes and find the middle ground. |
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| Oct 30th, 1938. Radio show that spoke about martians in NJ. |
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| Made broadcast news department called "murrow's boys" saw what war sounded like live. |
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| saved radio with rhythm and blues with big DJs like dick clark. |
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| Todd Storz and Gordon McLandon |
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| notcied the same songs were being played over and over again created top 40. |
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| Declared a list of 205 communist names of people in the media. |
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| his radio show called "see it now" took on mccarthy in 1954. |
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| Insprised by playhouse 90 he wrote the twilight zone. |
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| stated the importance of the publics right to know. |
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1. they are moving from need to know to want to know.
2. theres a blurring of lines between news and entertainment
3. fewer people follow the news. |
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if CLEAR AND PRESENT DANGER speech was spoken we can go against the first amendment.
(announcing sailing time of military ships, or yelling fire in a theater) |
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Libel - written
slander - spoken word. |
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published with "reckless disreguard to truth"
ACTUAL MALICE. |
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| prior or previous constraint is unconstitutional. |
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| prior or previous constraint is unconstitutional. |
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| wanted to print how to make a nuclear bomb, ALLOWED prior restraint. |
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| took pics of jackie o and harmed child. |
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| to combat group of radical journalists - it gave the president the power to arrest under suspicion. |
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| Abraham Lincoln suspends Habeas Corpus |
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courts right to summon those accused.
13 thousand arrest.
there was a censorship of mail! |
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Acts that APPEAR to be intended to intimidate.
looking for terrorists.
allows fbi to obtain an access order. |
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| we liked products advertised by attractive people |
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| Began with product palcement, new products can me digitally change to advertise in differnt areas. |
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| identifies you with your DNA |
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| teaching computers to collect data fast |
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| absorbs info and does background checks |
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| has info on terrorism business records and criminal records |
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| non-obvious relationship awareness |
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| News, Press Conference, talk show, blogs |
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| Billboards, yard signs, etc |
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| First Political Television Ad |
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| done by Swifgr D. Eisenhower (IKE) |
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"the Daisy" played off of fear of the nation.
Bush vs. Dukakis
Kerry vs. Bush |
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| when a company owns almost all of the means of production, price setting |
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| The Sherman Anti-trust act: monopolies are illegal if there is any deliberacy to fix prices, restrain trade, or undermine business competition. |
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media companies are non-competative
they own stock in each other |
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inventied by Disney Corp
101 Dalmations |
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| Those who can see what is on tv or the internet or in movies, etc. |
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| banks, shopping, ebay, airline tickets |
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| Tupac - was it protected? |
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huge part of development of sports tv.
left nbs for abc.
created wide world of sports (every other sport)
monday night football was born. |
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