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Mass Com Theory Exam 1
Exam 1 Review
26
Communication
Undergraduate 4
09/16/2012

Additional Communication Flashcards

 


 

Cards

Term
Karl Marx
Definition

- conflict theory --> idea that capitalism would eventually lead to internal tensions in society, because it keeps the rich, rich and the poor, poor

 

- spent a lot of his career working as a journalist for Horace Greeley 

 

 

Term
Dialectical Materialism 
Definition
- idea that there is a thesis and an antithesis and we will end up with a synthesis (contains best of both arguments and brings us closer to the truth)
Term
Emile Durkheim 
Definition

- structural functionlism --> there are structures in society in which everyone serves a function.  Society is a complex system in which everyone serves a part and specializes is something that contributes to the stability of society as a whole

 

- born in 1858 died in 1917

 

- argued that deviancy is necessary because it is how social change begins 

 

- in the functionlism circle, when stressor increases, functional structure also increases. 

Term
Interpersonal vs. mass communication 
Definition

- interpersonal is one sender, a few or one recievers, and feedback

       - people talking in a group to directly to each other.

       - direct and immediate feedback occurs 

 

- mass communication is one sender and a lot of recievers and no feedback 

Term
Shannon and Weaver Model
Definition

- linear model

- describes the process of telecommunication 

- depicts a message emanating from an information source, which becomes a signal after passing through a transmitter. Depending upon the amount of noise or interferance present, the signal passes through to a receiver, where it is decoded as a message.

Term
Westley and MacLean's Model
Definition

- a second type of communicator (the channel role) is introduced 

 

a (source) ------------- c (channel) ------------- b (receiver)

 

- example: MSNBC's message will be different than Fox's. 

 

- reciever has influence on channels (can stop watching) 

Term
Schramm's Model 
Definition

-  both parties in a conversation fulfill the same functions 

 

- the roles continuously change as the conversation progesses

Term
Bernard Mandeville 
Definition

-"the grumbling hive"

 

- born in 1670

 

- said there was a physical, not spiritual, explanation for our existance

 

- his book said that discontent keeps people working for something better and moving forward. 

 

- what makes people discontent? advertising

Term
Equifinality 
Definition

- more than one way to keep stability 

ex: police are a functional structure that provide homeostasis. Societal order is being maintained by the threat of punishment. 

 

Term
Talcott Parsons
Definition

- tried to match Marx's conflict theory 

 

- developed a theory called "action theory" for the study of society

Term
Robert K. Merton
Definition

- manifest vs. latent effects

 

- wedding example: the manifest goal would be that they couple is now married. The latent goal was to get noticed, a lot of people got paid well, heteronormativity. 

Term
Daniel Bell
Definition

- idea that everyone has to be rational when at work, but are irrational when it comes to spending.

 

- fundamental contradiction of capitolism 

Term
C. Wright Mills
Definition
- had idea that there was a power elite in US who ran everything and had all of the power and considered themselves to be better than the rest of society 
Term
Cognitive Dissonance 
Definition

- resolve by justifying a belief with an excuse

 

- the state of having inconsistent thoughts, beliefs, or attitudes, esp. as relating to behavioral decisions and attitude change.

 

- feeling uncomfortable with your actions and feeling like you have to make up excuses to make yourself feel better about what you did or said. 

Term
Marion Keech 
Definition

- said the world was going to end on Dec. 20

 

- when it didn't happen, she told her followers that because of their strength and purity the world was saved

 

- even though the world didn't end, they clung to their beliefs even more because they had already done a lot of preparation for the world ending and they would look stupid if they disagreed 

 

- example of cognitive dissonance

Term
William Miller
Definition

- "the great disappointment"

 

- said Jesus was going to return on oct 22, 1844

 

- when it didn't happen he just came up with a new date instead of realizing that he was just wrong --cognitive dissonance

Term
The Asch Experiments 
Definition

- done by Solomon Asch

 

- showed how people's perceptions can change as a result of group pressure

 

-example of selective perception -->when people percieve what the want to in media messages and disregaurd the rest

- selective retention --> people remember messages that are closer related to their interests 

 

 

Term
Validity vs. Reliability 
Definition

Validity --> the measuring instrument actually measures the property it's supposed to measure

 

Reliability  -->  Reliability refers to the confidence we can place on the measuring instrument to give us the same numeric value when the measurement is repeated on the same object. 

Term
The Milgrim Compliance Experiments
Definition
- someone who looked like a professional told the volunteer to keep turning up the voltage to electrocute a person who was just acting, and 75% of people turned it up all the way, not knowing the person was acting.
Term
Zimbardo Experiment
Definition

- asked the question, is anyone capable of being a terrible person? Yes. 

-showed that we have to work at being good.

Term
Plato's allegory of the cave
Definition

- The goal of education is to drag every man as far out of the cave as possible.

 

- Education should not aim at putting knowledge into the soul, but at turning the soul toward right desires

 

 

Term
Lawrence Kohlberg
Definition

said that people go through 3 stages in socialization 

 

1. pre-conventional stage: pain vs. pleasure - if it feels good it's good if it feels bad it's bad. 

 

2. conventional stage of morality - assessing peers - look to them for how to behave

 

3. post conventional stage: rely upon own understanding of moral values.

Term
Categorical imperative
Definition
you wouldn't want to do anything if you couldn't imagine everyone doing it.
Term
Carol Gilligan 
Definition

- believed that females and males were socialized very differently. 

 

- females are concerned with nurturing and males concerned with more rules.

Term
George Herbert Mead
Definition

"where does the self come from?"

 

- symbolic interactionism: as we  interact with others they tell us what we're like and we use it to form a self. 

          - we form one because it gives us a set of behaviors that we can use when interacting with people. 

          - nature of self is combination of interactions we've had with other people.

Term
Frederick Wertheim
Definition

wrote the book "seduction of the innocent"

 

- said children during the 1950s were bad because of comic books!

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