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| The philosophy that people cannot govern themselves in a democracy unless they have access to the information they need for that governance is |
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| free press versus fair trial |
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| The press publishing information about a defendant's past criminal history is an example of what First Amendment issue? |
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| False published information about a person that damages his or her reputation is |
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| The knowledge of falsity or reckless disregard for truth is the definition of |
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| The attempt of the U.S. government to prevent the publication of the Pentagon Papers in the New York Times is an example of |
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| music licensing companies |
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| The American Society of Composers, Authors and Publishers (ASCAP) and Broadcast Music Inc. (BMI) are examples of |
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| a nonprofit corporation founded in 2001 as an easy way for people to share and build on the work of others, consistent with the rules of copyright |
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| It has First Amendment protection |
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| How is pornography treated in terms of First Amendment protection? |
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| Social responsibility theory is a ________, meaning that it explains how media should ideally operate in a given system of social values |
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| The examination of such concepts as justice, goodness, and fairness are examples of |
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| In applying ethics, the person making the decisions is called the |
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| protected by states' shield laws |
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| A reporter's right to maintain a source's confidentiality in a court of law is |
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| You learn that your favorite sports reporter at the local NBC affiliate paid the head coach of the university's football team for an "exclusive" interview. This is an example of |
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| government plans to further relax industry regulation of the country's media ownership rules |
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| The media reform movement grew out of response to |
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| Media practitioners often have limited independent control over their work. |
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| What is one disadvantage in having the media regulate itself for ethical conduct? |
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| Pinup want ads for products and services in 15th-century Europe were called |
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| What was the major advertising medium in the United States before the Civil War? |
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| Plan the campaign and create the ads |
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| What did N.W. Ayer & Sons do for clients that Volney Palmer's advertising agency did not? |
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| Which event caused advertising to lose nearly two-thirds of its revenue? |
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| the unique selling proposition |
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| Television commercials, which allowed for the demonstration of a product, led to |
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| The average American child (aged 2 to 11) sees how many television commercials a year? |
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| national consumer advertising |
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| What is the majority of advertising that we see in popular magazines and on television? |
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| A consumer is asked, “What brands of laundry detergent can you name?” This would be classified as |
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| Procter & Gamble announced in 2005 that it was cutting $300 million in advertising expenditures from the medium of |
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| The convergence of traditional forms of advertising with the Web is called |
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| Traditional, big-time television advertisers including BMW, Lincoln-Mercury, and Burger King are now creating ads for which type of distribution? |
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| the National Advertising Review Board |
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| Which organization was established in 1971 to allow the ad industry to self-regulate against deceptive advertising? |
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| psychographic segmentation |
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| Which is the advertising practice of appealing to consumer groups with similar lifestyles, attitudes, values, and behavior patterns? |
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| Which is the world's largest global advertiser? |
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| “Additional charges may apply” is a kind of intentional imprecision in advertising known as |
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| The number of people whose lives will be influenced in some way by the subject of the story. |
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| The number of people whose lives will be influenced in some way by the subject of the story.impact |
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| Recent events have higher news value than earlier happenings. Of particular value are stories brought to the public ahead of the competition. These are known as scoops. |
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| timelinessRecent events have higher news value than earlier happenings. Of particular value are stories brought to the public ahead of the competition. These are known as scoops. |
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| Stories about events and situations in one's home community are more newsworthy than events that take place far away. For example, journalists assess the value of a news item reporting tragic deaths by comparing the number of deaths with the distance from the home community. |
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| proximityStories about events and situations in one's home community are more newsworthy than events that take place far away. For example, journalists assess the value of a news item reporting tragic deaths by comparing the number of deaths with the distance from the home community. |
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| More value is attributed to stories pertaining to issues or topics that are in the spotlight of public concern rather than to issues or topics about which people care less. Stories come and stories go |
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| prominenceMore value is attributed to stories pertaining to issues or topics that are in the spotlight of public concern rather than to issues or topics about which people care less. Stories come and stories go |
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| Strife is newsworthy. War. Public anger or bitter disagreement over fundamental issues. |
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| conflictStrife is newsworthy. War. Public anger or bitter disagreement over fundamental issues. |
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| A classic example of this is dog-bites-man vs. man-bites-dog. Man-bites-dog is more bizarre. Dog-bites-man usually is not news |
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