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MASS COMMUNICATIONS
Television
8
Internet/New Media
Undergraduate 1
03/31/2010
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Cards

Term
What percent of Americans think TV is the most influential media?
 Definition
78%
Term
On a lifetime how much TV in years do we watch?
 Definition
6-8 years.
Term
Who is the father of TV?
 Definition
Philo Farnsworth
Term
how much TV do we watch? The Average home. the average teen. the average man and woman.
 Definition
7.5 at home. 3 hours teens. men and woman 4.
Term
Types of TV Viewers. Zapper? Flipper? Zipper? Traditional?
 Definition
Zapper- change channels when ad appears Flipper- flips rather then watch one channel Zipper tapes shows and zips through dull part tradition- start to finish
Term
TV LAND TOP SHOW!
 Definition
I love lucy
Term

1919- philos thinks of tv

1922- sketches that idea to teacher

1929- Sarnoff tries to steal philos ideas

1930 - first true tv sells

1947- Philos patent expires

1950 golden age of TV

 Definition
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