Shared Flashcard Set

Details

Mass Communications EXAM #1
N/A
10
Other
Undergraduate 1
09/26/2008

Additional Other Flashcards

 


 

Cards

Term
What is the gatekeeper's role in media content
Definition
Stopping or Altering content
Term
Communication model
Definition

Source → Message → Channel → Audience → Feedback →

                                                                       

                                                             Source ←

Term
Trends in media
Definition
Conglomeration, Demassification, and Pervasiveness
Term

What was the audion

 

Definition
A vacuum tube / grandfather of the micro chip
Term
Who attempted to take over radio
Definition
The Military
Term
Impact of 1996 FFC Act on radio
Definition

Corporate Radio / Large Radio Chains

ex: "Clear Channel"

Term
Difference between a rating and a share
Definition

Rating- doesnt depend on the time slot

Share- does depend on the time slot

Term
What is the definition of Scantion
Definition
the breaking up of an image into electrical impulses
Term
The definition of Rescantion
Definition
reconstituting the electrical signals into a coherent image
Term
What is the definition of persistence of vision?
Definition
the human eyes ability to see frames in continuous motion
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