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| How much of the news in the news media originates from the work of pr people |
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| retail advertisers are also called (blank) advertisers |
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| in general defamation that is written is libel, and if its spoken its slander |
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| public figures must prove what in defamation cases |
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| in prior restraint cases the courts tend to support the rights of |
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| the advice do not treat people as means to an end best reflects which ethical principle |
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| principle of self determination |
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| moderation is the key to moral virtue according to which principle |
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| principle of the golden mean |
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| the (blank) theory holds that people who view violent media content will be less inclined to behave violently themselves |
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| which of the following is the most likely to be studied by agenda setting researchers |
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| tabloids by definition are always sensationalistic in their news coverage |
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| the world wide web is another name for the computer network officially called the internet |
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| advertising is an important source of revenue for all mass media |
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| people couldnt easily share music with each other until shawn fannings napster |
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| a television programs share is typically a larger number than its rating |
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| assume there are 100,000 people in wc, 20,000 are listening to radio, 2,000 are listening to WCUR what is its rating |
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| assume there are 100,000 people in wc, 20,000 using radio, 2,000 listening to WCUR whats is its share |
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| tv and radio stations have all of the following in common except |
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-both are recieved by antenna
tv is reieved through cables |
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| which of these is not a trend affecting the media |
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| -growing diversity in media ownership |
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| which of these provides the clearest example of media demassification |
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| which medium is present in the highest percentage of households |
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| there are more broadcast tv stations in the usa than there are radio stations |
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| of the various communication contexts, media technology is only a part of the mass communication context |
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| advertising is an important source of income for all media today |
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| the tv program Survivor is an example of a |
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| feedback is most limited in which communication setting |
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| when reading the new york times a person is most likely utilizing the (blank) function of media |
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| at the individual level the functional approach is generally referred to as the (blank) model |
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| unlike the telegraph, the telephone was revolutionary because it allowed people to communicate in real time over vast distances |
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| where on the radio would you most likely find noncommercial radio stations |
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| record companies make more money when they see a digital track than when they sell a physical album |
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| the motion picture industrys total box office revenue has dramatically declined over the last decade |
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| most radio stations generate most of their income from which source of revenue |
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| rock music became part of the counterculture during the |
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| late 1960s - early 1970's |
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| the arrival of sound in films |
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| could have happened 10 years earlier |
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| companies selling items such as sailboats or farm equipmentto a specific region are probably ((blank) advertisers |
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| broadcast tv will become fully digital in 2014 |
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| video on demand was slow to catch on in the US because |
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| complicated user interface |
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| the legal ID of wcu's student radio |
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| the radio corporation of America established this the first radio network in the us |
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| on december 24 1906 a few radio operators at seas were surprised to hear something besides morse code, they heard this mans voice |
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| thomas edison invented the spinning recorder of sound |
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| they recorded the first and so far only record to be declared obscene by a federal judge |
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| invented the cinematograph |
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| in early movie theater this music would be played during silent films |
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| father of film grammar, made birth of a nation |
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| transmitted the first electronic tv signal with a device he called the image disector |
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| first show to be reguaryl shot on film instead of live in the 1950s |
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| in 1976 this time warner executive established the box office |
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| his research found heavy viewers of tv violence were more fearful of a mean world |
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