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| A Management tool to establish beneficial relationships |
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dialogue-based approach to negotiating relationships
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five features of dialogic theory
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Mutuality
Propinquity
Empathy
Risk
Commitment |
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| Not taking advantage of financial might to talk down or push ideas without also listening |
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| for communication to be genuine, interaction with publics must be spontaneous |
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| The institutin must have a sincere sympathy in supporting and confirming public goals and interests |
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| dialogue theory can work only if there is a willingness to interact with individuals and publics on their own terms |
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an institution must be willing to work at understanding its interactions with publics.
This means that significant resources must be allocated not only to the dialogue but also to interpreation and understanding. |
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| the general welfare or public good |
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| a tool in public relations to provide information or promotion in newa media |
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| a packet provided to news reported to tell the story in an advantageous way |
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| a television news story look-alike created by public relations people |
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| embodied bad pr images "public be damned" |
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| application to society of Darwin's survival of the fittest theory |
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| Laid Out fundamentals of public relations... helped the miners with their publics |
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| railroads had been notoriously secretive about their business practices. Institutional Openness solved that problem |
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| 1914, workers at a Colorado mine went on strike company guards fire machine guns and killed several men. |
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| Ivy Lee client who had been the target of public hatred |
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| being ipen and honest about claims vs using hyperbole |
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| first head of the committee on Public Information or Creel Committee used by Woodrow Wilson to make the first world war popular. (mass pr campaign) |
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| ATT vice president that establish the role of PR as a top management tool |
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| public relations for those outside the organization |
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| Internal Public Relations |
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| relations among employees, managers, unions, shareholders, and other internal constituencies. |
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| communications with large groups, rely on mass media |
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| campaigns and messages to advance long-term goals, usually through mass media |
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| focusing on relationships with journalists to facilitate coverage |
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| staged event to attract media attention |
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| a public relations function to create, groom and nurture client images |
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| a pr function ideally to devise plans to deal with possible crises ahead of time |
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| ads show up on-screen whenever you click a search term chosen by an advertiser |
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| influencing public policy usually legistalation or regulation |
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| advising candidates and groups on public policy issues, usually in election |
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| psuedo-grassroot campaigning |
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| covering up abuses, but not correcting them |
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| hiding environmental abuses while claiming to be eco-friendly |
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| social media news release |
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| internet based news releases with links to related material and interactive opportunities for news reporters |
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