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Definition
| transmission of a message from a source to a receiver |
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Term
| Interpersonal communication |
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Definition
| communication between two or a few people |
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Definition
| anything that interfers with communication |
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Definition
| means of sending information |
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Definition
| this feedback is indirect, like television ratings |
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| bounded cultures or co-cultures |
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Definition
| smaller cultures within a larger one i.e china town |
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| technological determinism |
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Definition
| the idea that machines and their development drive economic and cultural change |
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Definition
| picture based alphabets involving a vast number of symbols |
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| alphabet employing sequences of vowels and constants |
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| multiple points of access |
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Definition
| approaching media content from a variety of directions and deriving from it many levels of meaning |
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Definition
| the attitude that others are influenced by media messages but that we are not |
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Definition
| categories of expression within the different media |
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| certain distinctive standardized style elements that characterize a genre |
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Definition
| the choice of lighting, editing, special effects, music, camera angle... etc |
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Definition
| the means of delivering a specific peice of media content |
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Definition
| the erosion of traditional distinctions among media |
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Definition
| the increase in the ownership of media outlets by larger, non-media companies |
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Definition
| a defense of concentration and conglomeration, the idea that bigger can sometimes be better because the relative cost of an operations output declines as the size of that endeavor grows |
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Term
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Definition
| technologies permitting the transmission of very specific content to equally specific audience members |
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Definition
| groups of people bound by little more than an interest in a given form of media content |
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Definition
| commercials that run across the bottom third of the screen during television shows |
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Term
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Definition
| the integration, for a fee, of specific branded products into media content |
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Term
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Definition
| in defense of product placement.. the idea that brands are in fact part of and essential to the program |
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Term
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Definition
| when radio stations accept payment from record promoters to play their songs |
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Term
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Definition
| when a company gets the greatest use from its content by using as many channels of delivery as possible |
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Term
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Definition
| having no preference for where or how we access our media content |
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| RSS or really simple syndication |
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Definition
| aggregators allowing web users to create their own content assembled from the internets limitless supply of material |
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Term
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Definition
| when audiences consume content at a time predetermined by the producer and distributor i.e a movie at the theater |
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Term
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Definition
| introduced by German Ottmar Mergenthaler.. enabled printers to set type mechanically rather than manually |
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Term
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Definition
| made it possible to print from photographic plates rather than heavy fragile metal casts |
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Term
| Dime novels or pulp novels |
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Definition
| began by Irwin and Erastus Beadle.. inexpensive novels that cost a dime.. this event is what turned books into mass media |
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Term
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Definition
| when people posses the ability to read but are unwilling to do so |
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Term
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Definition
| can be hard or soft cover.. include fiction, most non fiction, as well as cookbooks, biographies, and how to books |
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Definition
| the remaining copies of books, book stores dont sell they are returned to the publisher and sold very cheaply |
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Term
| DEN or digital epistolary novel |
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Definition
| readers not only read the story but can interact with the characters and visit the locations.. online |
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Term
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Definition
| described publishing houses before conglomeration... small operations closely identified with their personnel |
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Term
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Definition
| the sale of the book, its content, and even its characters to film makers, paper back publishers, and product producers |
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