Term
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Definition
| form of a product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything |
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Term
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Definition
| "What is the buyer buying?" |
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Term
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Definition
| created around the core benefit and actual product by offering additional consumer services and benefits |
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Term
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Definition
| products and services bought by final consumers for personal consumption |
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Term
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Definition
| consumer products and services that customers usually buy frequently, immediately and with a minimum of comparison and buying effort |
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Term
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Definition
| less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price and style |
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Term
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Definition
| consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort |
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Term
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Definition
| consumer products that the consumer either does not know about or knows about but doesn't normally think of buying |
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Term
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Definition
| consists of activities undertaken to create, maintain or change the attitudes and behavior of target consumers toward an organization |
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Term
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Definition
| consists of activities undertaken to create maintain or change attitudes or behavior towards particular people |
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Term
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Definition
| an approach in which all the company's people are involved in improving the quality of products, services, and business processes |
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Term
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Definition
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Term
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Definition
| name, term, sign, symbol or design, or a combination of these, that identifies the maker or seller of a product or service |
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Term
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Definition
| designing and producting the container or wrapper for a product |
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Term
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Definition
| identifies product, decribes product, and promotes brand |
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Term
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Definition
| group of products that are closely related because they function similarly |
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Term
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Definition
| number of items in the product line |
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Term
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Definition
| involves adding more items within the present range of the line |
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Term
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Definition
| company lengthens its product line beyond its current range |
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Term
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Definition
| number of different product lines the company carries |
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Term
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Definition
| total number of items the company carries within its product lines |
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Term
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Definition
| number of versions offered of each product in line |
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Term
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Definition
| how closly related the various product lines are in end use, production requirements, distribution channels |
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Term
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Definition
| services cannot be seen, tasted, felt, heard or smelled before they are bought |
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Term
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Definition
| services cannot be separated from their providers whether the providers are people or machines |
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Term
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Definition
| quality of services depends on who provides them as well as when, where ad how they are provided |
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Term
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Definition
| services cannot be stored for later sale or use |
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Term
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Definition
| internal service quality, satisfied and productive service employees, greater service value, satisfied and loyal customers, healthy service profits and growth |
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Term
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Definition
| service firm must orient and motivate its customer-contact employees and supporting service people to work as a team |
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Term
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Definition
| positive differential effect that knowing the brand name has on customer response to the product or service |
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