Term
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Definition
| All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use. |
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Term
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Definition
| Offering several unrelated product lines in a single retail store. |
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Term
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Definition
| Using the telephone to interact with and sell directly to consumers. |
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Term
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Definition
| The activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise. |
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Term
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Definition
| Retailers that use a combination of traditional store formats and nonstore formats, such as catalogs, television, and online retailing. |
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Term
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Definition
| An approach to managing the assortment of merchadnise that maximizes sales and profits. |
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Term
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Definition
| The process of growth and decline that retail outlets experience over time. |
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Term
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Definition
| Independently owned firms that take title to the merchandise they handle |
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Term
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Definition
| Agents who work for several producers and carry noncompetitive, complementary merchandis in an exclusive territory. |
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Term
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Definition
| Independent firms or individuals whose main function is to bring buyers and sellers together to make sales. |
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