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| series of steps businesses take to determine how they will achieve their goals |
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| group of interacting related parts that perform a specific function |
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| decision process for people and businesses to manage systems to achieve their objectives |
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| decision process turned to written document that defines the operational and financial objectives of a business over a particular time |
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| determines the overall goals of the business and the steps it will take to achieve them |
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| process of developing actions for various functions within a business to support implementation of a business's strategic plan |
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| statement that identifies the purpose of a business and what makes it different from others |
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| statement in a strategic plan that identifies an idealized picture of a future state a business is aiming to achieve |
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| something a business is attempting to achieve in support of an overarching strategy |
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| process that a business uses to evaluate the different combinations of products and services that the business offers, based on business objectives |
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| activities devoted to accomplishing marketing objectives |
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| something that a marketing function is attempting to achieve in support of a strategic business plan |
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| comprehensive review and assessment of a business's marketing environment |
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| statement of how a business intends to achieve its marketing objectives |
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| identifies the product and service portfolio, including packaging, branding, and warranty for its target market |
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| identifies where, how, and when products and services are made available to target consumers |
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| identifies what a business will charge for its products or services |
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| identifies how a business communicates product or service benefits and value to its target market |
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| Return on Marketing Investment (ROMI) |
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Definition
| impact on business performance resulting from executing specific marketing activities |
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