Term
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Definition
| all activities, including marketing, that occur within the organizational functions of a business |
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Term
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Definition
| the implementation of marketing practices within an organization to communicate organizational policies and practices to employees and internal stakeholders |
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Definition
| all activities, such as supplier and customer actions, that occur outside the organizational functions of a business |
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Term
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Definition
| implementation of marketing practices directed outside the business to create value and to form productive customer relationships |
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Term
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Definition
| set of forces, some controllable and some uncontrollable, that influence the ability of a business to create value and attract and serve customers |
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Term
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Definition
| forces close to a company, yet outside its internal environment, that influence the ability of a business to serve its customers |
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Term
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Definition
| societal forces that are essentially uncontrollable and influence the microenvironment of a business |
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Term
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Definition
| factors that influence consumer purchase ability and buying behavior |
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Term
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Definition
| an increase in the price of a collection of goods that represent the overall economy |
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Term
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Definition
| average consumer earnings used to approximate national earnings |
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Term
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Definition
| number of unemployed persons divided by the aggregate labor work |
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Term
| Social and Cultural Environment |
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Definition
| factors that relate marketing to the needs and wants of society and culture |
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Term
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Definition
| factors that relate to the nature, quantity, and potential actions of competitors |
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Term
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Definition
| factors that provide rules and penalties for violations and is designed to protect society and consumers from unfair business practices and protect businesses from unfair competitive practices |
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Term
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Definition
| factors that select national leadership, create laws, and provide a process for discourse on a wide range of issues |
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Term
| Technological Environment |
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Definition
| factors that influence marketing based on scientific actions and innovation |
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Term
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Definition
| end user of the product or service and include individuals and households that are potential or actual buyers of products or services |
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Term
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Definition
| products that directly fulfill the desires of consumers and are not intended to assist in the manufacture of other products |
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Term
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Definition
| when a customer purchases a product or service at a price less than the utility of the product or service |
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Term
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Definition
| individuals and organizations that are potential or actual buyers of goods and services that are used in, or in support of, the production of other products or services that are supplied to others |
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Term
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Definition
| classifies businesses operating in North America into groups based on their activities |
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Term
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Definition
| involves sales of products and services from one business to another |
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