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| All activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use. |
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| Retailers owned by a single person or partnership. Does not operate as part of larger retail institution. |
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| Stores owned and operated as a group by a single organization. |
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| The right to operate a business or to sell a product. |
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| The amount of money the retailer makes as a percentage of sales after the cost of goods sold subtracted. |
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| A store housing several departments under one roof. |
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| A department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel. |
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| A retail store specializing in a given type of merchandise. |
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| A large, departmentalized self-service retailer that specializes in food and some non-food items. |
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| Generator stores/Major department stores located at opposite ends of a mall to create heavy foot traffic. |
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| Located along busy streets with supermarkets, small department stores, and specialty stores. |
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| Start Mid-70s. Wide variety of merchandise, enclosed roofs, and large free parking lots. |
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| Every Day Low Price, EDLP |
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Definition
| Offer consumers low prices all the time, rather than holding periodic sales on merchandise. |
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| Temporary retail establishments that allow flexible locations without the long-term commitment of a more expensive retail lease. |
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| The tendency to offer a wide variety of nontraditional goods and services under one roof. |
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| A retail store that stock pharmacy-related products and services its main draw. |
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| A retail store that combines groceries and general merchandise goods with a wide range of services. |
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| Specialty Discount Stores |
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Definition
| A retail store that offers a nearly complete selection of single-line merchandise and uses self-service discount prices. high volume and turnover. |
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| An off-price that is owned and operated by a manufacturer |
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| Specialty discount stores that heavily dominate their narrow merchandise segment. |
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| A retailer that sells at prices 25 percent or more below traditional department store prices because it pays cash for its stock and usually doesn't ask for return privileges. |
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| Warehouse Membership Clubs |
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Definition
| Limited service merchant wholesalers that sell a limited selection of brand-name appliances, household items, and groceries on a cash-and-carry basis. small businesses. |
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| A miniature supermarket, carrying only a limited line of high-turnover convenience goods. |
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| A retailer that competes on the basis of low prices. High turnover and volume. |
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| Full-Line Discount Stores |
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| A retailer that offers consumers very limited service and carries a broad assortment of well-known, national branded goods. hard goods. |
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| A retailing strategy using moderate to low prices on large quantities of merchandise and lower service to stimulate turnover products. |
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| Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. |
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| The combination of promotional tools-including advertising, public relations, personal selling, and sales promotion-used to reach the target market and fulfill the organizations overall goods. |
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| any form of impersonal (one-way) paid communication in which the sponsor or company is identified. |
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| The marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance. |
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| Classic model for reaching promotional goals. --Attention, Interest, Desire, and Action. |
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| IMC, Integrated Marketing Communications |
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Definition
| Careful coordination of all promotional messages to ensure consistency. |
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| A marketing strategy that stimulates consumer demand to obtain product distribution. |
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| A marketing strategy that uses aggressive personal selling and trade advertising to convince a wholesaler or retailer to carry and sell particular merchandise. |
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| A coordination effort to handle all the effects of unfavorable publicity or of another unexpected unfavorable event. |
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| Designation of the media, that specific publications or programs, and the insertion dates of advertising. |
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| The number of target consumers exposed to a commercial at least once during a specific period (4 weeks). |
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| The combination of media to be used for a promotional campaign. |
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| A 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch. |
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| The series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate that message to target audience. |
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| DAGMAR, Defining Advertising Goals for Measured Advertising Results |
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Definition
| Method of setting objectives precisely to target audiences, Desired percentage change overtime measures effectiveness. |
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| Marketing activities-other than personal selling, advertising, and public relations--that stimulate consumer buying and dealer effectiveness. |
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| A certificate that entitles consumers to an immediate price reduction when they buy the product. |
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| A cash refund given for the purchase of a product during a specific period. |
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| An extra item offered to the consumer, usually in exchange for some proof of purchase of the promoted product. |
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| Loyalty Marketing Program |
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Definition
| A promotional program designed to build long-term, mutually beneficial relationships between a company and is key customers. |
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Definition
| A loyalty program in which loyal consumers are rewarded for making multiple purchases of a particular good. |
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| A promotional program that allows the consumer the opportunity to try the product for free. |
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| Point-of Purchase Display |
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Definition
| A promotional display set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. |
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Definition
| Charging a high price to help promote high-quality image. |
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Definition
| The quantity of a product that will be sold in the market at various prices for a specified period. |
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| The quantity of a product that will be offered to the market by a supplier at various prices for specified periods. |
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| The practice of charging a very low price for a product with the intent of driving competitors out of business or out of a market. |
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| A price that offers all foods and services at the same price. |
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Definition
| Marketing two or more products in a single package for a special price. |
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Definition
| The process by which learned information from customers is centralized and shared in order to enhance the relationship between customers and the organizations. |
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Definition
| Delegation of authority to solve customer's problems quickly- usually by the first person that the customer notifies regarding the problem. |
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| Customer Relationship Management |
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Definition
| A company-wide business strategy designed to optimize profitability revenue and customer satisfaction by focusing on highly defined and precise customer groups. |
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