Term
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Definition
| processes a consumer uses to make purchase decisions as well as to use and dispose of purchases goods or services; also includes factors that influence purchase decisions and product use |
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Term
| Consumer Decision Making Process |
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Definition
| A five step process used by consumers when buying goods or services |
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Term
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Definition
1. Need recognition
2. Information Search
3. Evaluation of alternatives
4. Purchase
5. Post Purchase behavior |
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Term
| Non-Marketing Controlled Information Source |
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Definition
| A product information source that is not associated with advertising or promotion |
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Term
| Marketing-Controlled Information Search |
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Definition
| A product information source that originates with marketers promoting the product |
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Term
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Definition
| Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions |
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Term
| Extensive Decision Making |
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Definition
| The most complex type of consumer decision making, used when buying an unfamiliar, expensive product or an infrequently bought item. Requires use of several criteria for evaluating options and much time for seeking information |
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Term
| Maslow's Hierarchy of Needs |
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Definition
| A method of classifying human needs and motivations into five categories in ascending order of importance: physiological, safety, social esteem, and self-actualization |
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