Term
| Global Marketing/Global Business |
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Definition
| Marketing that targets markets throughout the world |
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Term
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Definition
| Recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets |
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Term
| Multinational Corporation |
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Definition
| A company that is heavily engaged in international trade, beyond exporting and importing |
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Term
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Definition
| Using more capital than labor in the production process |
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Term
| Global Marketing Standardization |
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Definition
| Production of uniform products that can be sold the same way all over the world |
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Term
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Definition
| A free trade zone encompassing 27 European countries |
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Definition
| The largest Latin American trade agreement; includes Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela |
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Definition
| An agreement to dramatically lower trade barriers worldwide; created the World Trade Organization |
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Term
| World Trade Organization (WTO) |
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Definition
| A trade organization that replaced the old General Agreement on Tariffs and Trade |
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Term
| General Agreement on Tariffs and Trade |
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Definition
| A trade agreement that contained loopholes that enabled countries to avoid trade-barrier reduction agreements |
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Term
| North American Free Trade Agreement (NAFTA) |
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Definition
| An agreement between Canada and the United States, and Mexico that created the world's largest free trade zone |
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Term
| Central America Free Trade Agreement (CAFTA) |
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Definition
| A trade agreement, instituted in 2005, that includes Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and the United States |
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Definition
| An international bank that offers low-interest loans, advice, and information to developing nations |
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Term
| International Monetary Fund |
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Definition
| An international organization that acts as a lender of last resort, providing loans to troubled nations, and also works to promote trade through financial cooperation |
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Definition
| Selling domestically produced products to buyers in another country |
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Definition
| An intermediary in the global market that assumes all ownership risks and sells globally for its own account |
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Term
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Definition
| An intermediary who plays the traditional broker's role by bringing buyer and seller together |
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Term
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Definition
| An intermediary who acts like a manufacture's agent for the exporter. The export agent lives in the foreign market |
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Definition
| The legal process whereby a licensor agrees to let another firm use its manufacturing process, trademarks, patents, trade secrets, or other proprietary knowledge |
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Term
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Definition
| Private-label manufacturing by a foreign company |
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Term
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Definition
| When a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity |
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Term
| Direct Foreign Investment |
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Definition
| Active ownership of a foreign company or of overseas manufacturing or marketing facilities |
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Term
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Definition
| Prices of different currencies move up and down based on the demand for and the supply of each currency |
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Term
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Definition
| The sale of an exported product at a price lower than that charged for the same or a like product in the "home" market of the exporter |
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Term
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Definition
| A form of trade in which all or part of the payment for goods or services is in the form of other goods or services |
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Term
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Definition
| A manufacture's or suppliers use of an independent third party to manage an entire function of the logistics system such as transportation warehousing or order processing |
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Term
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Definition
| A limit on the amount of specific product that can enter a country |
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Term
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Definition
| A tax levied on the goods entering a country |
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