Term
| Do you buy groceries with disposable or discretionary income? |
|
Definition
| You buy them with disposible income. |
|
|
Term
| Do you buy a corvette with discretionary or disposable income? |
|
Definition
| You buy a corvette with discretionary income. |
|
|
Term
| Define at least five of seven demographic characteristics. |
|
Definition
| Age, Gender, income, marital status, ethnic background, education, occupation. |
|
|
Term
| Define four market segmentations. |
|
Definition
| Demographics, geographics, Psychographics, Behavioral. |
|
|
Term
| What is the difference between Mass Marketing and Segmentation? |
|
Definition
| Mass marketing is used when products have universal appeal. Segmentation is used when marketing techniques have to appeal to a smaller segment of the market. |
|
|
