Shared Flashcard Set

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Marketing
Prelim 1
6
Marketing
Undergraduate 4
02/09/2009

Additional Marketing Flashcards

 


 

Cards

Term
Marketing
Definition
The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment
Term
Target Market
Definition
The group of customers on which marketing efforts are focused
Term
Example of Target Market
Definition
13 - 17 year old black in the tristate area
Term
Marketing Mix
Definition
The activities a firm can control to meet the needs of its consumers within the target market—product, distribution (place), promotion, and price
Term
Marketing Concept
Definition
Philosophy that an organizations should try to provide products that satisfy customer's needs through a coordinated set of activities that also allows the organization to achieve its goals
Term
Components to a marketing plan
Definition
Executive summary- overview of plan;
Environmental analysis-company situation and marketing environmental;
SWOT analysis;
Marketing objectives;
Marketing strategies- how firm with accomplish objectives;
Marketing implementation- how they will carry out strategy;
Evaluation and control- how the results will be measured and evaluated
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