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| The benefit an organization and society rcieve from the organizations ethical practices, community service, efforts to promote cultural diversity, and concern for the natural enviroment |
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| Tules of conduct for an organization |
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| Written standards of behavior to which everyon in the organization must subscribe |
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| A social movement that attempts to protect consumers from harmful business like practices. |
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| The rights of consumers to be protected by the federal government |
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| Advertising that clarifies or qualifies previous deceptive advertising claims |
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| Claims made in advertising of product superiority that cannont be proven true or untrue. |
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| A fee paid by a manfacturerto a retailer in exchange for agreeing to place products on the retailers shelf |
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| A management practice in which organizations seek to engage in activities that havea positive effect on society and promote the public good |
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| A position taken by an organization to protect or enhance the natural environment as it conducts its busness activities |
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| A marketing straegy that supports enviromental stewardship by creating an evnviromentally founded differential benefits in the mind of the consumers |
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| Marketing activities in which firms seek to have their corporate identity liknked to a good cause through advertising, public service, and publicity. |
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| A management practice that acctively seeks to inclued people of different sexes, races, ethnic groups and religions in an organizations employees, customers suppliers, and distribution channel partners |
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| The Flow of goods and services among different countries - the value of all the exports and imports of the worlds nations |
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| A type of trade in hcih goods are paid for with other items instead of with cash |
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| Companies that try to sell their products in multiple countries from the moment they're created |
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| A policy adopted by a government to give domestic companies an advantage. |
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| Limmitations set by a governmetn on the amount of a product allowed to enter or leave a country |
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| A quota completely prohibiting specified goods from entering or leaving a country. |
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| General Agreements on Tariffs and Trade GATT |
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| International treaty to reduce import tax levels and trade restrictions |
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| An organization that replaced GATT, the ____ sets trade rules for its member nation and mediates disputes between nations |
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| Groups of countires that band together to promote trade among themselvs to make it easier for member nations to comete elsewhere |
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| Economic community that now includes most of Europe |
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| North American Free Trade Agreement |
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| The worlds largesteconomic community composed of North America |
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| The total dollar value of goods and services produced by a nation with int its bordersin a year |
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| The value of all goods and services produce by a countrys citizens or organizations whether located within the country's borders or not |
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| The quality of a country's distribution, financial and communications systems. |
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| Less developed countries (LDC) |
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| A country at teh lowest stage of economic development |
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| An indicator of the average quality and quantity of goods and services consumed in a country |
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| Countries in which the economy is shifting its emphasis from agriculture to industry |
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| A counry that boasts sophisticated marketing systems strong private enterprise,and bountiful market potential for many goods and services. |
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| A domestic governments takeover of foreigncompany for its assets with some reimbursement, though often not for the full value |
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| A domestic governments seizure of a foreign company's assets without any compensation |
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| A form of protectionism stipulating that a certain proportion of a product must consist of components supplied by industries in the host country |
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| A society's deeply held beliegs about right and wrong ways to live. |
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| Cultures in which people subordinate their personal goals to those of a stable community |
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| Cultures in whcih people tend to attach more importance to personal goals than to those of the larger community |
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| Specific rules dictating what is right or wrong, acceptable or unacceptable |
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| A norm handed down from the past that contols basic behaviors |
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| Customes with strong moral overtone |
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| Norms regarding the conduct of everyday life. |
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| The tendency to prefer products or people of ones own culture |
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| Intermediaries used by a firm to represent them in other countries |
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| Licensing (in forgien markets) |
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| An agreement in which one firm gives anouther firm the right to prodce and market its product in a specific country or region in return for royalties |
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| A for of licensing involving the right to adapt an entire system of doing business. |
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| Relationship developed between a firm seeking a seeper commitment to a foreign market and a domestic firm in the target country |
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| A strategic alliance in which a new entity owned by two or more firms is created to allow the partners to pool their resources for common goals. |
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| Items manufactured outside a country and then imported without the consent of the trademark holder. |
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| A company tries to get a toehold in a forgeign market by pricing its products lower than they are offered at home. |
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