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Definition
| the process fo making displaying and advertising a product or service |
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Definition
develop products
gather information
pricing
selling
distribution
promotion
product management |
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| competition trends consumers |
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Definition
how much to charge
break even point |
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Definition
| how the product gets to the store |
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| updating what is available at the stores. |
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| the basic strategy when making products |
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| steps of the marketing mix and explain |
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Definition
product design color size name packaging
place where the product is sold
price how much the product costs
promotion how you will advertise |
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Term
| how much you have to sell to make your money back |
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Definition
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| companies call to ask questions |
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| questionaires sent about the product |
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| asking questions about a product |
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Definition
| talking to the possible target market about a new product |
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Term
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Definition
| the process of makin displaying and advertising a product or service |
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Term
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Definition
| the group of consumers most likely to buy a product |
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Term
| categories that marketers use to analyze data (tell categoreis too and what they are viewed with) |
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Definition
demographics
age
gender
income
location
viewed in charts |
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Term
| product development steps |
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Definition
think of ideas
pick and idea
make a buuisness plan
make the product
test ameket - tri state area
introuduce the prosuct
evaluate |
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Term
| different versionof an existing product |
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Definition
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Term
| advertising ways and explanation |
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Definition
newspaper good target by location bad not read much
magazine good best to reach target markets bad people skip ads
yellow pages good small local buisness bad most people dont use it
tv good most poplular bad most expensive
direct mail good target by location bad people throw out
radio good target by station bad cant see the product
outdoor good target by location bad cant explain technical products
online good target by website bad annoying |
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| the ability to recognize a brand without knowing the company |
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