Term
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Definition
| The totality of consumers' decisions with respect to acquisition, consumption and disposition |
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Term
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Definition
| A product, service, activity, experience or idea offered by a marketing organization to consumers |
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Term
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Definition
| The process by which a consumer comes to own an offering |
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Term
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Definition
| The process by which a consumer uses an offering |
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Definition
| The process by which a consumer discards an offering |
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Term
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Definition
| The typical or expected behaviors, norms and ideas that characterize a group of people |
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Term
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Definition
| A group of people consumers compare themselves with for information regarding behavior, attitudes or values |
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Term
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Definition
| External signs that consumers use to express their identity |
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Term
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Definition
| The activity, set of institutions and processess for creating, delivering and exchanging offerings with value for individuals, groups and society |
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Term
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Definition
| An inner state of activiation that provides energy needed to achive a goal |
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Term
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Definition
| Processing information in a way that allows consumers to reach the conclusion that they want to reach |
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Term
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Definition
| The consumer's experience of being motived with respect to a product or service or decisions and actions about these |
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Term
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Definition
| Long term interest in an offering, activity or decision |
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Term
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Definition
| Temporary interest in an offering, activity or decision, often caused by situational circumstances |
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Term
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Definition
| Interest in thinking about and learning information pertinent to an offering, acitivity or decision |
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Term
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Definition
| Interest in expending emotional energy and evoking deep feelings about an offering, activiy or decision |
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Term
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Definition
| Interest in certain decisions and behaviors |
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Term
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Definition
| Something that has a direct bearing on the self and has potentially significant consequences or implications of our lives |
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Term
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Definition
| Our mental view of who we are |
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Term
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Definition
| Abstract, enduring believes about what is right/wrong, important or good/bad |
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Term
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Definition
| An internal state of tension experienced when there is a discrepancy between the current and ideal/desired physical or psychological state |
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Term
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Definition
| Need that motivates the search for offerings that solve consumption-related problems |
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Term
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Definition
| Need that relates to the meaning of our consumption behaviors to ourselves and to others |
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Term
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Definition
| Need that relates to sensory pleasure |
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Term
| Approach-avoidance conflict |
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Definition
| An inner struggle about acquiring or consuming an offering that fulfills one need but fails to fulfill another |
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Term
| Approach-approach conflict |
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Definition
| An innner struggle about which offering to acquire when each can satisfy an important but different need |
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Term
| Avoidance-avoidance conflict |
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Definition
| An inner struggle about which offering to acquire when neither can satisfy an important but different need |
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Term
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Definition
| Outcome that we would like to achieve |
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Term
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Definition
| A theory of emotion that proposes that emotions are based on an individual's assessment of a situation or an outcome and its relevance to his or her goals |
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Term
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Definition
| Process consumers use to regulate feelings, thoughts and behavior in line with long-term goals, rather than to pursue short-term goals |
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Term
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Definition
| Outcome of decision-making effort that results in mental resources being exhausted |
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Term
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Definition
| Connection between mind and body that influences and expresses consumer self-control and behavior |
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Term
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Definition
| The extent to which the consumer anticipates negatives consequences of an action to emerge and positive consequences to not emerge |
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Term
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Definition
| The possibility that the offering will not perform as well as hoped or expected |
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Term
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Definition
| The extent to which buying, using or disposing of an offering is perceived to have the potential to create financial harm |
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Term
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Definition
| The extent to which buying, using or disposing of an offering is perceived to have the potential to create physical harm of harm to one's satefy |
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Term
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Definition
| The extent to which buying, using or disposing of an offering is perceived to have the potential to do harm to one's social standing |
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Term
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Definition
| The extent to which buying, using or disposing of an offering is perceived to have the potential to harm one's sense of self and thus create negative emotions |
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Term
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Definition
| The extent to which buying, ysing of disposing of an offering is perceived to have the potential to lead to loss of time |
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Term
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Definition
| The extent to which consumers have the required resources to make an outcome happen |
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Term
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Definition
| The process by which the consumer comes in physical contact with a stimulus |
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Term
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Definition
| Information about commercial offerings communicated either by the marketer or by nomarketing sources |
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Term
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Definition
| Fast-forwarding through commercials on a program recorded earlier |
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Term
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Definition
| Use of a remote control to switch channels during commercial breaks |
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Term
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Definition
| The amount of mental activity a consumer devotes to a stimulus |
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Term
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Definition
| The non-conscious processing of stimuli |
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Term
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Definition
| The intensity of stimuli that causes them to stand out relative to the environment |
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Term
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Definition
| The extent to which a stimulus is capable of being imagined |
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Term
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Definition
| The process by which a stimulus loses its attention-getting abilities by virtue of its familiarity |
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Term
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Definition
| The process of determining the properties of stimuli using vision, hearing, taste, smell and touch |
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Term
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Definition
| The minimal level of stimulus intensity needed to detect a stimulus |
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Term
| Differential threshold (Just noticable difference) |
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Definition
| The intensity difference needed between two stimuli before they are perceived to be different |
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Term
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Definition
| The stronger the initial stimulus, the greaterthe additional intensity needed for the second stimulus to be perceived as different |
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Term
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Definition
| The activation of sensory receptors by stimuli presented below the perceptual threshold |
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Term
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Definition
| The process by which stimuli are organized into meaningful units |
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Term
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Definition
| The principle that people interpret stimuli in the context of a background |
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Term
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Definition
| The principle that individuals have a need to organize perceptions so that they form a meaningful whole |
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Term
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Definition
| The tendency to group stimuli to form a unified picture or impression |
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Term
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Definition
| The tendency to perceive more value in a whole than in the combined parts that make up a whole |
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Term
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Definition
| The process of extracting higher-order meaning from what we have perceived in the context of what we already know |
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Term
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Definition
| The process of determining what the perceived stimulus actually is, what category it belongs to |
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Term
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Definition
| The extent to which consumer accurately understand the message a sender intended to communicatie |
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Term
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Definition
| What the consumer understands from the message, regardless of whether this understanding is correct |
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Term
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Definition
| The ease with which information is processed |
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Term
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Definition
| The persistnece of learning over time |
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Term
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Definition
| The process of remembering or accessing what was previously stored in memory |
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Term
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Definition
| Input from the five senses stored temporarily in memory |
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Term
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Definition
| The portion of memory where incoming information is encoded or interpreted in the context of existing knowledge and kept available for more processing |
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Term
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Definition
| The part of memory where information is permanently stored for later use |
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Term
| Episodic memory (autobiographical) |
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Definition
| Knowlegde we have about ourselves and our personal, past experiences |
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Term
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Definition
| General knowledge about an entity, detached from specific episodes |
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Term
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Definition
| When consumers are consciously aware that they remember something |
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Term
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Definition
| Memory without a conscious attempt at remembering something |
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Term
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Definition
| The process of identifying whether we have previously encountered a stimulus when reexposed to the stimulus |
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Term
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Definition
| The ability to retrieve information about a stimulus from memory without being reexposed to the stimulus again |
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Term
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Definition
| Transferring information into long-term memory by processing it at deeper levels |
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Term
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Definition
| The set of associations linked to a concept in memory |
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Term
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Definition
| The process by which retrieving a concept or association spreads to the retrieval of a related concept or association |
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Term
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Definition
| The increased sensitivity to certain concepts and associations due to prior experience based on implicit memory |
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Term
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Definition
| Specific type of schema that captures what a brand stands for and how favorably it is viewed |
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Term
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Definition
| The set of associations included in a schema that reflect a brand's personification |
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Term
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Definition
| A special type of schema that represents knowledge of the sequence of actions involved in performing an activity |
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Term
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Definition
| Using the brand name of a product with a well-developed image on a product in a different category |
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Term
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Definition
| How consumers classify a group of objects in memory in an orderly, often hierarchical way, based on their similarity to one another |
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Term
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Definition
| The best example of a cognitive category |
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Term
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Definition
| The extent to which an object is representative of its category |
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Term
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Definition
| Things viewed as belonging in the same category because they serve in the same goals |
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Term
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Definition
| Theory describing the different levels of abstractness in the associations that a consumer has about things and how the consumer's psychological distance influences the abstractness of the association and his/her behavior |
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Term
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Definition
| The weakening of memory strenght over time |
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Term
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Definition
| When the strength of a memory deteriorates over time because of competing memories |
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Term
| Primacy and recency effect |
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Definition
| The tendency to show greater memory for information that comes first or last in a sequence |
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Term
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Definition
| A stimulus that facilitates the activation of memory |
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Term
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Definition
| A relatively global and enduring evaluation of an object, issue, person or action |
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Term
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Definition
| How attitudes influence our thoughts |
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Term
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Definition
| Katz' notion that our feelings influence our attitudes |
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Term
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Definition
| How attitudes influence our behavior |
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Term
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Definition
| The degree to which we like or dislike something |
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Term
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Definition
| How easily an attitude can be remembered |
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Term
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Definition
| How strongly we hold an attitude |
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Term
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Definition
| How long our attitude lasts |
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Term
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Definition
| How difficult it is to change an attitude |
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Term
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Definition
| When our evaluations regarding a brand are mixed |
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Term
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Definition
| The attitude formation and change process when effort is high |
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Term
| Peripheral-route processing |
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Definition
| The attitude formation and change process when effort is low |
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Term
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Definition
| Thought we have in response to a communication |
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Term
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Definition
| Thought that disagrees with the message |
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Term
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Definition
| Thought that agrees with the message |
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Term
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Definition
| Thought that discounts of attacks the source of the message |
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Term
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Definition
| When a message is different from what consumers believe |
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Term
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Definition
| A widely used model that explains how attitudes form and change |
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Term
| Theory of reasoned action (TORA) |
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Definition
| A model that provides an explanation of how, when and why attitudes predict behavior |
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Term
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Definition
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Term
| Behaviroal intention (BI) |
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Definition
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Term
| Attitude toward the act (Aact) |
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Definition
| How we feel about doing something |
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Term
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Definition
| How others feel about our doing something |
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Term
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Definition
| How other people influence our behavior through social pressure |
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Term
| Theory of planned behavior |
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Definition
| An extension of the TORA model that predicts behaviors over which consumers perceive they have control |
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Term
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Definition
| Extent to which the source is trustworthy, expert or has status |
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Term
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Definition
| A presentation that features the best or central merits of an offering in a convincing manner |
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Term
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Definition
| A marketing message that presents only positive information |
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Term
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Definition
| A marketing message that presents both positive and negative information |
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Term
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Definition
| A message that makes direct comparisons with competitors |
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Term
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Definition
| When consumers generate feelings and images in response to a message |
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Term
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Definition
| A message designed to elicit an emotional response |
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Term
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Definition
| A source characteristic that evokes favorable attitudes if a source is physically attractive, likable, familiar or similar to ourselves |
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Term
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Definition
| Idea that the source must be appropriate for the product/service |
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Term
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Definition
| A message that stressess negative consequences |
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Term
| Terror management theory (TMT) |
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Definition
| A theory which deals with how we cope with the threat of death by defering our world view of values and beliefs |
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Term
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Definition
| Whether the consumer likes or dislikes an ad |
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Term
| Utiltarian dimension (functional) |
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Definition
| When an ad provides information |
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Term
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Definition
| When an ad create postive of negative feelings |
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Term
| Peripheral route to persuasion |
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Definition
| Aspects other than key message arguments that are used to influence attitudes |
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Term
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Definition
| Easily processed aspects of a message |
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Term
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Definition
| Evaluations made after very brief observations |
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Term
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Definition
| Beliefs based on peripheral cues |
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Term
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Definition
| Simple rules of thumb that are used to make judgements |
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Term
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Definition
| Belief based simply on the number of supporting arguments or amount of repetition |
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Term
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Definition
| When consumers believe a statement simply becuase it has been repeated a number of times |
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Term
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Definition
| Relating a message to one's own experience or self-image |
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Term
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Definition
| Learning that occurs from repetition rather than from conscious processing |
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Term
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Definition
| When familiarity leads to a consumer's liking an object |
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Term
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Definition
| Producing a response to a stimulus by repeatedly pairing it with another stimulus that automatically produces this response |
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Term
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Definition
| A special case of classical conditioning, producing an effective repsone by repeatedly pairing a neutral conditioned stimulus with an emotionally charged unconditioned stimulus |
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Term
| Dual-mediation hypothesis |
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Definition
| Explains how attitudes toward the ad influence brand attitudes |
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Term
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Definition
| Ads with characters, a plot and a story |
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Term
| Transformational advertising |
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Definition
| Ads that try to increase emotional involvement with the product or service |
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Term
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Definition
| The perceived difference between an actual and an ideal state |
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Term
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Definition
| The way we want things to be |
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Term
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Definition
| Current state, the way things actually are |
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Term
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Definition
| The process of recalling stored information from memory |
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Term
| Consideration (evoked set) |
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Definition
| The subset of top-of-mind brands evaluated when making a choice |
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Term
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Definition
| That which helps us discriminate among objects |
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Term
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Definition
| Attribute that is top of mind or more important |
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Term
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Definition
| Attribute that is both salient and diagnostic |
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Term
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Definition
| When a consumer is actively evaluation a brand as he/she views an ad for it |
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Term
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Definition
| The recall of one attribute inhibiting the recall of another |
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Term
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Definition
| Tendency to recall information that reinforces or confirms our overall beliefs rather than contradicting them, thereby making our judgement or decision more positive than it should be |
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Term
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Definition
| A search that occurs regularly, regardless of whether the consumer is making a choice |
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Term
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Definition
| The process of collecting information from outside sources |
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Term
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Definition
| A search for information that aids a specific acquisition decision |
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Term
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Definition
| Evaluation of an object or estimate of likelihood of an outcome or event |
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Term
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Definition
| Making a selection among options or courses of action |
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Term
| Anchoring and adjustment process |
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Definition
| Starting with an initial evaluation and adjusting it with additional information |
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Term
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Definition
| Judging how likely it is that something will occur |
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Term
| Judgement of goodness/badness |
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Definition
| Evaluating the desirability of something |
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Term
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Definition
| Multisensory mental representation of a stimulus or an event |
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Term
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Definition
| Categorizing spending and saving decisions into accounts mentally designated for specific consumption transactions, goals or situations |
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Term
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Definition
| The intensity of positive or negative feelings associated with each mental account for saving or spending |
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Term
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Definition
| Options that are unacceptable when making a decision |
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Term
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Definition
| Options toward which consumers are indifferent |
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Term
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Definition
| When the addition of an inferior brand to a consideration set increases the attractivenesss of the dominant brand |
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Term
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Definition
| The initial reference point or anchor in the decision proces |
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Term
| Cognitive decision-making model |
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Definition
| The process by which consumers combine items of information about attributes to reach a decision |
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Term
| Affective decison-making model |
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Definition
| The process by which consumers base their decison on feelings and emotions |
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Term
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Definition
| A mental cost-benefit analysis model in which negative features can be compensated for by positives ones |
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Term
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Definition
| A simple decision model in which negative information leads to rejection of the option |
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Term
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Definition
| For each attribute, the point at which a brand is rejected with a non-compensatory model |
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Term
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Definition
| Evaluating one brand at a time |
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Term
| Multiattribute expectancy-value model |
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Definition
| A type of brand-based compensatory model |
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Term
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Definition
| A noncompensatory model that sets minimum cutoffs to reject bad options |
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Term
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Definition
| A noncompensatory model that sets acceptable cutoffs to find options that are good |
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Term
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Definition
| Comparing brands, one attribute at a time |
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Term
| Additive difference model |
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Definition
| Compensatory model in which brands are compared by attribute |
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Term
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Definition
| A noncompensatory model that compares brands by attitudes, one at a time in order of importance |
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Term
| Elimination-by-aspects model |
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Definition
| Similar to the lexicographic model but adds the notion of acceptable cutoffs |
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Term
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Definition
| When ownership increases the value of an item |
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Term
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Definition
| A prediction of how you will feel in the future |
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Term
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Definition
| The process of making a decision about products or services from different categories |
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Term
| Alternative-based strategy |
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Definition
| Making a noncomparable choice based on an overall evaluation |
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Term
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Definition
| Making a noncomparable choice by making abstract representations of comparable attributes |
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Term
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Definition
| Options that are extreme on some attributes are less attractive than those with a moderate level of those attributes |
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Term
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Definition
| When a brand gains share because it is an intermediate rather than an extreme option |
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Term
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Definition
| Picking a brand because it scores equally well on certain attributes rather than faring unequally on these attributes |
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Term
| Metacognitive experiences |
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Definition
| How the information is processed beyond the content of the decision |
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Term
| Representativeness heuristic |
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Definition
| Making a judgement by simply comparing a stimulus with the category prototype or exemplar |
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Term
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Definition
| The expectation that information obtained from a small number of people represents the larger population |
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Term
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Definition
| Basing judgements on events that are easier to recall |
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Term
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Definition
| How often an event really occurs on average |
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Term
| Traditional hierarchy of effects |
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Definition
| Sequential steps used in decision-making involving thinking, then feeling, then behavior |
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Term
| Low-effort hierarchy of effects |
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Definition
| Sequence of thinking-behaving-feeling |
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Term
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Definition
| Finding a brand that satisfies a need even though the brand may not be the best brand |
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Term
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Definition
| Simple rules of thumb used to make low-effort decisions |
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Term
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Definition
| A process of learning drive by the use of rewards to reinforce desired behavior and punishment to discourage objectionable behavior |
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Term
| Performance-related tactics |
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Definition
| Tactics based on benefits, features or evaluations of the brand |
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Term
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Definition
| A learned behavior that involves regular performance of the same act repeatedly over time |
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Term
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Definition
| Leading consumers through a series of steps to create a desired response |
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Term
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Definition
| Buying the same brand repeatedly because of a strong preference for it |
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Term
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Definition
| Buying two or more brands repeatedly because of a strong preference for them |
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Term
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Definition
| Simplifying decision heuristics that are based on price |
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Term
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Definition
| A consumer who is likely to be influenced by price |
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Term
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Definition
| Low-elaboration decision-making that is based on others' opinions |
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Term
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Definition
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Term
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Definition
| Easy recognition of a well-known brand |
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Term
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Definition
| Tactics based on feelings |
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Term
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Definition
| A simple type of affective tactic whereby we simply remember our feelings for the product or service |
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Term
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Definition
| An arrangement by which the two brands form a partnership to benefit from the power of both |
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Term
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Definition
| Trying someting different |
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Term
| Optimal stimulation level (OSL) |
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Definition
| The level of arousal that is most comfortable for an individual |
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Term
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Definition
| A consumer who actively looks for variety |
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Term
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Definition
| Seeking information simply for stimulation |
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Term
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Definition
| An unexpected purchase based on a strong feeling |
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Term
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Definition
| A feeling of discomfort about whether or not the correct decision was made |
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Term
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Definition
| The negative feelings that one should have made another decision than one actually did |
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Term
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Definition
| Comparing prior belief or expectations with new information information |
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Term
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Definition
| Forming expectations about the brand, product or service |
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Term
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Definition
| Actually experiencing the brand |
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Term
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Definition
| Processing the information that one experiences |
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Term
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Definition
| Combining new information with stored knowledge |
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Term
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Definition
| When there is not enough information form the consumption experience to confirm or disprove one's hypotheses |
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Term
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Definition
| The feeling that a purchase decision, consumption experience or dispostion decison meets or exceeds one's expectations |
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Term
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Definition
| The feeling that a purchase decision, consumption experience or dispostion decison falls short to one's expectations |
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Term
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Definition
| When expectations do not match the actual brand, product or service performance, because performance is either better or worse than expected |
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Term
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Definition
| Belief about the performance of a brand, product or service |
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Term
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Definition
| The extent to which the product/service does what it is supposed to do and fulfills consumers' needs |
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Term
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Definition
| A theory of how individuals find explanations for events |
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Term
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Definition
| A theory about the fairness of exchanges between individuals which helps in understanding consumer satisfaction and dissatisfaction |
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Term
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Definition
| The perception that the inputs and outputs of people involved in an exchange are equal |
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Term
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Definition
| Positive or negative emotions experienced while using or disposing of the acquired brands, products or services |
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Term
| Negative word-of-mouth communication |
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Definition
| The act of consumers sharing negative information about a brand, product or service with other consumers |
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Term
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Definition
| The practice of retaining customers by building long-term relationships with them |
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Term
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Definition
| Physically disposing of an item |
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Term
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Definition
| Emotionally disposing of a possession |
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Term
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Definition
| Influence delivered from an entity outside a margketing organization |
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Term
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Definition
| Influence delivered from a marketing agent |
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Term
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Definition
| Influence delivered verbally from one person to another person or group of people |
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Term
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Definition
| An individual who acts as an information broker between the mass media and the opinions and behaviors of an individual or group |
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Term
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Definition
| A source that controls the flow of information |
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Term
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Definition
| A consumer whom others rely for information about the marketplace in general |
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Term
| Associative reference group |
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Definition
| A group to which we currently belong |
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Term
| Aspriational reference group |
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Definition
| A group that we admire and desire to be like |
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Term
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Definition
| A specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand and the product in use |
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Term
| Dissociative reference group |
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Definition
| A group we do not want to emulate |
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Term
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Definition
| Group with whom we have physical face-to-face interaction |
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Term
| Secondary reference group |
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Definition
| Group with whom we do not have direct contact |
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Term
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Definition
| The extent to which a clos, intimate relationship connects people |
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Term
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Definition
| The process by which we learn to become consumers |
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Term
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Definition
| Collective decision about what constitutes appropriate behavior |
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Term
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Definition
| The purchase of the same brand as members of a group |
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Term
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Definition
| The tendency to behave in an expected way |
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Term
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Definition
| Doing what the group or social influencer asks |
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Term
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Definition
| Doing the opposite of what the individual or group wants us to do |
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Term
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Definition
| The extent to which the group has the capacity to deliver rewards and sanctions |
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Term
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Definition
| The extent to which sources influence consumers simply by providing information |
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Term
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Definition
| Whether information about something is good (positive valence) or bad (negative valence) |
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Term
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Definition
| Individuals born between 1980 and 1994, also known as generation Y |
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Term
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Definition
| Individuals born between 1965 and 1979 |
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Term
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Definition
| Individuals born between 1946 and 1964 |
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Term
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Definition
| Individuals over 65 years old |
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Term
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Definition
| Goal that stresses mastery, self-assertiveness, self-efficacy, strength and no emotion |
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Term
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Definition
| Goal that stresses affiliation and fostering harmonious relations with others, submissiveness, emotionality and home orientation |
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Term
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Definition
| Biological state of being male or female |
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Term
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Definition
| A person's preference toward certain behaviors |
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Term
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Definition
| The grouping of consumers according to common characteristics |
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Term
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Definition
| Subculture with a similar heritage and values |
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Term
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Definition
| Learning how to adapt to a new culture |
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Term
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Definition
| Strategies used to appeal to a variety of cultures at the same time |
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Term
| Intensity of ethnic identification |
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Definition
| How strongly people identify with their ethnic group |
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Term
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Definition
| Father, mother and children |
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Term
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Definition
| The nuclear family plus relatives such as grandparents, aunts, uncles and cousins |
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Term
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Definition
| A single person living along or a group of individuals who live together in a common dwelling, regardsless of whether they are related |
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Term
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Definition
| Differen stages of family life, depending on the age of the parents and how many children are living at home |
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Term
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Definition
| Roles that different members play in a household |
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Term
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Definition
| Roles that relate to tasks affecting the buying decision |
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Term
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Definition
| Roles that involve an indication of family norms |
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Term
| Husband-dominant decision |
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Definition
| Decision made primarly by the male head-of-household |
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Term
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Definition
| Decision made primarly by the female head-of-household |
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Term
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Definition
| Decision equally likely to be made by the husband or wife, but not by both |
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Term
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Definition
| Decision made jointly by the husband and wife |
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Term
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Definition
| The grouping of members of society according to status, high to low |
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Term
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Definition
| Families with an income higher than the avarage in their social class |
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Term
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Definition
| Families with an average income in a particular class |
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Term
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Definition
| Families below the average income in their class |
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Term
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Definition
| Trends that start in the lower and middle classes and move upward |
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Term
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Definition
| Trends that start in the upper classes and then are copied by lower classes |
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Term
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Definition
| Status that derives from parents at birth |
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Term
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Definition
| Status acquired later in life through achievements |
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Term
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Definition
| When consumers are consistent across indicators of social class income, education, occupation, ect |
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Term
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Definition
| Losing one's social standing |
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Term
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Definition
| Raising one's status level |
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Term
| Social class fragmentation |
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Definition
| The dissapearance of class distinctions |
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Term
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Definition
| The acquisation and display of goods and services to show off one's status |
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Term
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Definition
| Status symbols that start in the lower-social classes and move upward |
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Term
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Definition
| Symbol that becomes so widely adopted that it loses its status |
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Term
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Definition
| Visibly buying products and services that one never uses |
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Term
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Definition
| Limiting acquisition and consumption to live a less material life |
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Term
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Definition
| Product or service that tells others about someone's social standing |
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Term
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Definition
| The consumer behavior of buying products or services to offset frustrations or difficulties in life |
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Term
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Definition
| A description of consumers based on their psychological and behavioral characteristics |
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Term
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Definition
| Enduring beliefs about abstract outcomes and behaviors that are good or bad |
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Term
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Definition
| Our total set of values and their relative importance |
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Term
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Definition
| A person's most enduring, strongly held and abstract values that hold in many situations |
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Term
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Definition
| Highly desired end states such as social recognition and pleasure |
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Term
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Definition
| The values needed to achieve the desired end states such as ambition and cheerfulness |
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Term
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Definition
| Values that may only apply to a particular area of activities |
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Term
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Definition
| Placing a high importance on acquiring and owning material goods and money |
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Term
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Definition
| The principle of pleasure seeking |
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Term
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Definition
| A technique that can help to explain how values link to attributes in proucts and services |
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Term
| Rokeach value survey (RVS) |
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Definition
| A survey that measures instrumental and terminal values |
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Term
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Definition
| A survey instrument that efficiently measures nine principal values driving consumer behavior |
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Term
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Definition
| General enduring differences between people in terms of behavior patterns, feeling and thinking |
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Term
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Definition
| People's tendency to attribute the cause of events to the self or not the self |
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Term
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Definition
| A tendency to be resistanc to change or new ideas |
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Term
| Need for uniqueness (NFU) |
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Definition
| The desire for a unique position and experiences through the purchase, use and disposition of products and services |
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Term
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Definition
| A trait that describes how much people like to think |
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Term
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Definition
| People's patterns of behavior |
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Term
| Activities, interests and opinions (AIO) |
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Definition
| Three components of lifestyles |
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