Term
| Consumer Buying Process Influences |
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Definition
Affected by
-Situational (social Surroundings)
-Psychological (attitude towards learning)
-Social (Roles, Family) |
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Term
| Consumer Buying Decision Process |
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Definition
| Problem Recognition --> Information Search --> Evaluation of alternatives --> Purchases --> Post Purchase Evaluation |
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Term
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Definition
High-Involvement products = Visible to others and are expensive
Low-involvement products = |
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Term
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Definition
-Routinized response behavior
-Limited decision making
-Extended decision making
-Impulse buying |
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Term
| Routinized response Behavior |
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Definition
| Buying frequently purchased, low cost items that require little search and decision effore |
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Term
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Definition
| products occasionally or from unfamiliar brands in a familiar product categorty |
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Term
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Definition
| occurs with high involvement, unfamiliar, expensive or infrequently purchased items |
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Term
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Definition
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Term
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Definition
| sensations received through: eyes, ears, nose, etc. |
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Term
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Definition
| changing or twisting of information that is inconsistent with personal feelings |
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Term
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Definition
| remembering information inputs that support personal feelings |
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Term
| Maslows Hierarchy of Needs |
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Definition
| Physiological Needs. Safety needs. social needs. esteem needs. self actualization needs. |
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Term
| Maslows Hierarchy of Needs - Physiological Needs |
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Definition
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Term
| Maslows Hierarchy of Needs - Safety Needs |
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Definition
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Term
| Maslows Hierarchy of Needs - Social Needs |
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Definition
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Term
| Maslows Hierarchy of Needs - Esteem Needs |
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Definition
| High End Products that make people feel good |
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Term
| Maslows Hierarchy of Needs - Self Actualization Needs |
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Definition
| Gym Memberships, Higher Education |
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Term
| Types of Social Influences |
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Definition
| Roles, Family Influences, Reference Groups |
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Term
| Different Business Markets |
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Definition
-Producer
-Reseller
-Government
-Institutional |
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Term
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Definition
-buy raw materials
-purchase semifinished products to produce other products
-broad array of industries |
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Term
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Definition
| Buy finished goods and resell for a profit |
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Term
| Types of Reseller Markets |
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Definition
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Term
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Definition
| Federal, State, County and local governments |
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Term
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Definition
| organizations with charitable, educational or other nonbusiness goals |
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Term
| Transaction Characteristis |
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Definition
-size of order
-price of items
-negotiations |
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Term
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Definition
-detailed info
-technical specs
-partnerships |
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Term
| Customers Primary Concerns |
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Definition
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Term
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Definition
-Description
-Inspection
-Sampling
-Negoriation |
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Term
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Definition
-New task
-straight rebuy
-modified rebuy |
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Term
| Business Buying Decisions - Buying Behavior |
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Definition
| Purchase behavior of producers, government units, institutions, and resellers |
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Term
| Business Buying Decisions - Buying center |
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Definition
| Group of people within the organization who make business purchase decisions |
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Term
| Environmental Forces in Global Markets |
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Definition
-Sociocultural Forces
-Economic Forces
-Political Forces
-Competitive Forces
-Technological Forces |
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Term
| Consumer Generated Marketing |
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Definition
| Use of blogs, digital media to publish thoughts and opinions of firms |
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Term
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Definition
| Usage of digital Marketing to gain or maintain market share. Enables customers to compare prices of products |
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Term
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Definition
-Product Considerations
-Distribution Considerations
-Promotion Considerations
-Pricing Considerations
- |
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Term
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Definition
| Purchased to satisfy personal and family needs |
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Term
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Definition
| Specific version of a product that can be designated as a distinct offering among an organizations products |
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Term
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Definition
| group of closely related product items that are considered to be a unit |
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Term
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Definition
| composite, or total, group of products that an organization makes available to customers |
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Term
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Definition
| Number of product lines a company offers |
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Term
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Definition
| Average number of different products in each product line |
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Term
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Definition
-Introduction Stage
-Growth Stage
-Maturity Stage
-Declining Stage |
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Term
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Definition
| Awareness --> Interest --> Evaluation --> Trial --> Adoption |
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Term
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Definition
Name, term, design, symbol
Distinguishes products |
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Term
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Definition
| Part of brand that can be spoken |
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Term
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Definition
| Element of a brand not made up of words |
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Term
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Definition
| Legal designation indicating that the owner has exclusive use of brand |
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Term
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Definition
| Full and legal name of an organizaion |
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