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Marketing
Chapter 5
22
Marketing
Undergraduate 2
04/14/2014

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Cards

Term
Adoption
Definition
The consumer decides to use the product
Term
Awareness
Definition
the consumer becomes aware of the new product but lacks information about it
Term
Consumer Behavior
Definition
The buying behavior of final consumers - individuals and households who buy goods and services for personal consumption
Term
Differences between consumer and business buyer behavior
Definition
Market Structure and Demand
Nature of the Buying Units
Types of Decisions & Decision Process
Term
Evaluation
Definition
The consumer considers whether trying the new product makes sense.
Term
Evaluation of Alternatives
Definition
Arrive at attitudes toward differed brands
Term
Examples of Subculture
Definition
Nationality
Religion
Geography
Race
Term
Informaiton Search
Definition
More information about the product
Term
Interest
Definition
The consumer seeks information about the new product.
Term
List the Adopter Categories and its percentages
Definition
Innovators (2.5%)
Early Adopters (13.5%)
Early Majority (34%)
Late Majority (34%)
Laggards (16%)
Term
Need Recognition
Definition
recognizes a problem or need
Term
Opinion Leader
Definition
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.
Term
Post-Purchase Behavior
Definition
Satisfied or cognitive dissonance
Term
Purchase Decision
Definition
ranks brands and forms purchase intentions
Term
Reference Group
Definition
a set of people a consumer wants to please or imitate
Term
Social Class
Definition
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors
Term
Subculture
Definition
A group of people with shared value systems based on common life experiences and situations
Term
Trial
Definition
The consumer tries the new product on a small scale to improve his or her estimate of its value.
Term
Types of Reference Group
Definition
Avoidance, Occupied, Aspirational
Term
What are the factors that influence consumer behavior
Definition
Culture Factors
Social Factors
Personal Factors
Psychological Factors
Term
What are the five stages in the consumer decision making process?
Definition
Need Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post-purchase Behavior
Term
What are the stages in the adoption process?
Definition
Awareness
Interest
Evaluation
Trial
Adoption
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