Term
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Definition
| The consumer decides to use the product |
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Term
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Definition
| the consumer becomes aware of the new product but lacks information about it |
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Term
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Definition
| The buying behavior of final consumers - individuals and households who buy goods and services for personal consumption |
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Term
| Differences between consumer and business buyer behavior |
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Definition
Market Structure and Demand
Nature of the Buying Units
Types of Decisions & Decision Process |
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Term
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Definition
| The consumer considers whether trying the new product makes sense. |
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Term
| Evaluation of Alternatives |
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Definition
| Arrive at attitudes toward differed brands |
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Term
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Definition
Nationality
Religion
Geography
Race |
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Term
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Definition
| More information about the product |
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Term
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Definition
| The consumer seeks information about the new product. |
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Term
| List the Adopter Categories and its percentages |
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Definition
Innovators (2.5%)
Early Adopters (13.5%)
Early Majority (34%)
Late Majority (34%)
Laggards (16%) |
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Term
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Definition
| recognizes a problem or need |
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Term
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Definition
| A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others. |
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Term
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Definition
| Satisfied or cognitive dissonance |
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Term
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Definition
| ranks brands and forms purchase intentions |
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Term
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Definition
| a set of people a consumer wants to please or imitate |
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Term
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Definition
| Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors |
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Term
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Definition
| A group of people with shared value systems based on common life experiences and situations |
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Term
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Definition
| The consumer tries the new product on a small scale to improve his or her estimate of its value. |
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Term
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Definition
| Avoidance, Occupied, Aspirational |
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Term
| What are the factors that influence consumer behavior |
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Definition
Culture Factors
Social Factors
Personal Factors
Psychological Factors |
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Term
| What are the five stages in the consumer decision making process? |
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Definition
Need Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post-purchase Behavior |
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Term
| What are the stages in the adoption process? |
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Definition
Awareness
Interest
Evaluation
Trial
Adoption |
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