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Marketing
igcse
16
Business
10th Grade
04/24/2011

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Cards

Term
Marketing
Definition
The procedures of ensuring that a product meets its market's reqirements
Term
Market
Definition
A system of sellers and purchasers of a product
Term
Market Segments
Definition
A section of market that consists of customers with similar needs
Term
Marketing Mix
Definition
the four P's
Term
Niche market
Definition
Where a business targets a smaller segment of a larger market, where customers have specific needs and wants
Term
Mass market
Definition
Where a business sells into the largest part of the market, where there are many similar products on offer
Term
Approach
Definition
tiếp cận
Term
Market Orientation
Definition
Term
Product Orientation
Definition
Term
PEST analysis
Definition
Political/Economic/Social/Technological
A method of analysing external influences affecting a bsn
Term
SWOT analysis
Definition
Strength/Weaknesses/Opportunities/Threats
an examination of the bsn in terms of its S,W,O & T
Term
Marketing Plan
Definition
A plan of expenditure of a bsn on future marketing activities
Term
Marketing Objectives
Definition
Targets a bsn wants to achieve through its marketing activities
Term
http://www.tuition.com.hk/dictionary/m.htm
Definition
Term
http://www.dineshbakshi.com/Marketing/Revision-Notes/marketing-plan.html
Definition
Term
http://tutor2u.net/revision_notes_business_gcse.htm
Definition
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