Term
| All of the following should be determined by th marketing department of a fiorm except: |
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Definition
| actually making the product |
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Term
| The study of marketing is important for all the following reasons except |
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Definition
| marketing affects every decision in a person's life |
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Term
| Macro-marketing is a social process that matches ___ and accomplishes the objectives of society |
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Definition
|
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Term
| Which of the following is the best example of management thinking furing the production era |
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Definition
| if we produce a good product, customers will find us and buy it |
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Term
| The following is true in a command economy |
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Definition
| price in not a good indicator of value |
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Term
| A firm with a marketing orientation is most likely to |
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Definition
| advertise how a product meets customers needs |
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Term
| From the perspective of the marketing concept, a manager who wants to increase profits needs to |
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Definition
| take the customers point of view |
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Term
| Ther term micro-macro dilemma means that |
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Definition
| what is good for some producers and consumers may not be good for society as a whole |
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Term
| Which of the following does not demonstrate social responsibility in marketing |
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Definition
| Google share user data with third-party service providers and governments |
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Term
| Which of the following criticisms focuses most directly on a macro view of marleting, rather than a micro view |
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Definition
| Prices for very similar products vary a lot from store to store |
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Term
| Managers should think of the forces in the external market environment as uncontrollable variables because |
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Definition
| managers cant affect the forces of the market environment |
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Term
| When narrowing down potential market opportunities for a firm, managers should do all the following except |
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Definition
| select opportunities that align with favorable trends in the external environment |
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Term
| When setting objectives for the whole firm, top management should |
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Definition
| involve the marketing manager in the objective-setting process |
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Term
| Which of the following woulf be an appropriate mission statement for an online retailer |
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Definition
| Our mission is to build a place where people can come to find anything they might want to buy online |
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Term
| Which of the following pieces of advice about competitors should a marketing not take |
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Definition
| choose opportunities that fo head-to-head against the competition |
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Term
| American legislative and economic thinking assumes that |
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Definition
| competition among many small firms helps the economy |
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Term
| Which of the following is least likely a result of shifts in the cultural and social |
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Definition
| a toy manufacturer recalls a playpen with a defective latch and Toy r us stores remove them fromt the shelf |
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Term
| Gross domestic product(GDP) |
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Definition
| is affected by economic conditions and the productivity of workers in an economy |
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Term
| Which of the following popuation groups is the most techno-savvy? |
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Definition
|
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Term
| According to the General Electric strategic planning gridm a business that is the strongest in its industry |
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Definition
| is a good prospect, provided the industry has at least medium attractiveness |
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Term
| Carla and John earn $7000 a month. After paying taxes of $1000, the 2 pay $4000 necessities. This leaves them how much in discretionary income |
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Definition
|
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Term
| Accoring to the text the economic buyer theory |
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Definition
| is too simplistic to explain consumer behavior |
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Term
| The body shop vy L'oreal, a chain of personal care products and spas, boasts of its dedication to natural cosmetic products developed without the use of animal testing or unfair labor practices, This appeal is designed to meet customers |
|
Definition
| social and personal needs |
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Term
| Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising is magazines, This an example of |
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Definition
|
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Term
| When Taco Bell shows a large close-up of a chicken taco in a television ad it is |
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Definition
| using a cue to encourage a particular response to the hunger drive |
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Term
| A persons social class is determined by all of the following variables except |
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Definition
|
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Term
| Reference-group influence would be weakest for determining which particular ___ a person buys |
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Definition
|
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Term
| Outdoor merchandiser Bass Pro Shops creates giant retail stores filled with hunting and fishing exhibits. This retailing strategy is based on the idea that |
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Definition
| characteristics of the purchase situation influence consumer behavior |
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Term
| Consumers go through 6 steps when deciding to accept or reject a new idea. in this adoption process |
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Definition
| the confirmation step follows the decision step |
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Term
| For consumers making high-involvement purchases that require extensive problem solving, the steps of the consumer-decision process progress as follows |
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Definition
| need awareness, problem solving, purchase decision, post-purchase evaluation |
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Term
|
Definition
| the heed-satisfying offering of a firm |
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Term
| A company with a large product assortment might |
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Definition
| all of these choices are correct |
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Term
| Dole isnt just a fruit brand, Consumrers can purchase a large cariety of salad, healthy snacks, etc. this illustrates |
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Definition
|
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Term
| nonrecognition of the brand name of a firms product is likely to be least important for |
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Definition
|
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Term
| if members of the target market for an Fords Fiest automobile do not initially recognize the brand name, but compelling advetising results in more members remembering the brand, we say the Ford fiesta has achieved |
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Definition
|
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Term
| Trends in packaging include the use of materials that can be recycled, reused or reduced. Such green packaging primarily serves to ___ the product |
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Definition
|
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Term
| Sinc rental car firms, airlines and tax return businesses dont sell tangible goods they offer ___ instead of warranties |
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Definition
|
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Term
| If a consumer product is used regularly and usually bought frequently and routinely with little thought, this product is |
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Definition
|
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Term
| having a competitive price is likely to |
|
Definition
| be more important for a homogeneous shopping product than for a specialty product |
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Term
| Kohler is a kitchen and bath plumbing manufacturer that differentiates its sinks, faucets, and toilets through the use of bold fashionable designs. This illustrates how |
|
Definition
| makers of shopping products try to get customers to view their products as different from others in the category |
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Term
| Strategy place decisions would not include |
|
Definition
| training programs for salespeople |
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Term
| The main reason a firm might want to use direst distribution instead of indirect is |
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Definition
| direct distribution allows full control over the marketing mix |
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Term
| Which of the following best illustrates adjusting discrepencies of assortment |
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Definition
| a hardware store sells all the hardware items wanted by most people |
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Term
| When an online intermediary like Hulu scans thousands of hours of programming each week and groups these prgrams this is an example of |
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Definition
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Term
| Traditionally producers in the US have taken on the role of channel captain, This is changing because |
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Definition
| retail giants like Walmart sell large quantities of product to final customers, shifting power away from the producer and toward retailers |
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Term
| Burger Kings franchising operations is a type of |
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Definition
|
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Term
| From a producers viewpoint which of the following is an advantage of intensive distribution over selective distribution |
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Definition
| intermediaries facilities will be more convenient for customers |
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Term
| A producer that is selling products to consumers through a retailer as well as directly over the Internet is engaging in |
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Definition
| multichannel distribution |
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Term
| Which of the following is typically the lowest risk approach for moving into internation markets |
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Definition
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Term
| Jolly Rogers is based in the US. It has opened 2 locations in Mexico whereby Jolly provides management and marketing skills to owners in Mexico that own the resort facilities, Jolly Rogers Resorts is expanding into internation markets using which approach |
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Definition
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Term
| a salesperson for a snack food company spends most of his time maintaining the companys relationships with its existing client base. Which selling task is this salesperson engaging with most often? |
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Definition
|
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Term
| Order-getting salespeople would be required for which one of the following jobs |
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Definition
| seeking orders from supermarket buyers for an new brand of high protein diet supplement that has been added to the company's line |
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Term
| Raphael Bruzs business card says he is a customer manager for Wooden Horse. Mark answers customer questions anout the fiems products and attanges for routne orders to be sent to the customers construction site, It appears that Mark is primarily |
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Definition
|
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Term
| Gloris Highnots works for CD wholesale, She helps CDs retailer-customers set up their cooperative advertising. Gloria is |
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Definition
|
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Term
| Dow Chemical hires science and engineering graduates to visit customers |
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Definition
|
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Term
| a wholesaler would most likelu use a major account sales force with which of the following customers |
|
Definition
| a national retail chain such as Walmart |
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Term
| Allied Corp has founf that an effective salesperson should call on each account about 6 times a year and spend about 2 hrs per sales call. Every salesperson works 40 hrs a week and take 2 week vacation a year. A salesperson must spend half of the time on travel and admin. How many sales people does allied need to service 500 accounts |
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Definition
|
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Term
| Empahsis on digital self-service is appropriate for a business selling situation that requires |
|
Definition
| low relationship building and low standardized information exchange |
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Term
| regarding sales force training |
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Definition
| sales training should be modified based on the salesperson needs |
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Term
| a sales managers control over his salespeopls |
|
Definition
| can be the greates with a straight salary plan |
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Term
| Which of the following price objectives will work well when products are in the introductory or early groweth stages of the product life cycle |
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Definition
| sales-oriented objectives |
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Term
| on a travel website, visitores are likely to find several airlines that have the identival same-day price for a flight from Atlanta to San Fran. Which of the following pricing objectives do these airlines appear to be offering? |
|
Definition
|
|
Term
| which of the following is tru of a flexible-pricing policy |
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Definition
| it specifies a range in which the actual price charged must fall |
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Term
|
Definition
| usuallu involves a slow reduction in price over time |
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Term
| offering a cumulative quantity discount seeks to |
|
Definition
| encourage repeat buying by the customer |
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Term
| an intermediary is given a stocking allowance |
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Definition
| to offset the handling costs for a new prooduct |
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Term
| which of the following types of pricing is most commonly used when transportation costs are relativelu low and the seller wishes to sell in all geographic areas at one price |
|
Definition
| uniform delivered pricing |
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Term
| economist say that in perfect competition it is foolish to offer products above or below the market price. In practice, this theory is flawed because |
|
Definition
| most firms operate in monopolistic competition where products and marketing mixes are different |
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Term
| One of the purposes of unfair trade practice acts is to |
|
Definition
| require a minimum percentage markup on costs |
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Term
| Providing push money, advertising allowances and other promotion aids to some customers and not others is a violation of the |
|
Definition
|
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Term
| Which of the following functional areas are not important to marketing strategy planning for a company selling office supplies |
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Definition
| all of these functional areas are important |
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Term
| Dave has been hired as an employee by a multinational corporation, His duties and responsibilities include securing sources for funds meeting with top investors and allotting the money invested in the firm for different projects, Which of the following is most likely to be the designation that Dave holds |
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Definition
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Term
| Which of the following is an internal source of capital for a company |
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Definition
|
|
Term
| which of the following situations best illustrates the concept of debt financing |
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Definition
| a firm that borrows money from a bank at an annual interest rate of 12% to expand operations |
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Term
| which of the following statements best decribes a cash flow statement |
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Definition
| it is a financial report that forecasts hos mucc cash will be available after paying expenses |
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Term
| Samantha has a successful marketing concept. Dress design is |
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Definition
|
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Term
| which of the following statemenst best defines the process of mass customization |
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Definition
| it involves tailoring the principles of mass production to meet the unique needs of individual customers |
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Term
| which of the following is the main advantage of reclassifying all the dollar cost entries in the natural accounts into functional cost accounts |
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Definition
| it allows for calculation of profitability of territories, products or any other break desired |
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Term
| which functional area should be responsible for keeping customer information held in CRM database secure |
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Definition
|
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Term
| which of the following statements about human resources and marketing strategy planning for a new product is not true |
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Definition
| the best performing retailers pay belo average wages to keep costs low |
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