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| the creation and maintenance of satisfying exchange relationships |
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| means you do not rely on others for the things you need to survive |
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| exchanging products or services with others by agreeing on their values |
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| concentrating on one thing or few related activities so that they can be done |
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| established the use of currency as a recognized medium of exchange |
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| is a location where people bring products to be conveniently exchanged |
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| function creates or obtains products or services for sale |
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| offering products produced or manufactured by others for sale |
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| the ongoing activates designed to support the primary function |
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| using the needs of customers as the primary focus during planning |
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| is the blending of four marketing elements |
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| includes the methods used and information communicated to encourage customers to purchase a good |
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