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marketing
mp001
21
Marketing
11th Grade
10/15/2013

Additional Marketing Flashcards

 


 

Cards

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Appendix: A segment added to the end of a document; includes supporting information
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Bundling: A marketing strategy that involves offering several products for sale as one combined product
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Business plan: A company’s blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model
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Coverage: The extent to which a product is available in stores
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Demographics: The physical and social characteristics of the population
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. Distribution: A business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services
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. Executive summary: The most important part of a company’s business or marketing plan because it gives an overview of the entire document; often used to determine whether it is worthwhile to read any further
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Goal: An objective or want that you plan to fulfill; a statement that clearly describes a task to be accomplished
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Growth strategy: A marketing strategy intended to increase market share or sales
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Joint venture: An arrangement that involves two or more businesses entering into a relationship by combining complementary resources such as technology, skills, capital, or distribution channels, for the benefit of all parties; the relationship is usually short-term or for a single project/transaction
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Market position: The rank of a particular business in a specific market
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Market share: An organization’s portion of the total industry sales in a specific market
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Marketing objectives: The goals a firm seeks to reach with its marketing plan
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. Marketing plan: A set of procedures or strategies for attracting the target customer to a business
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Marketing strategy: Plan of action for achieving marketing goals and objectives
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. Mission statement: A brief summary of what a business owner wants a business to be doing
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. Price: Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products
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. Product: Marketing element referring to what goods, services, or ideas a business will offer its customers
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Promotion: A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
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Situation analysis: A determination of a firm’s current business situation and the direction in which the business is headed
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SMART goal: A goal that helps you identify exactly what it is you want to achieve and know for sure when you’ve achieved it; made up of specific, measurable, attainable, results-oriented, and time-bounded goals
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