Term
| Activities, Interests, and Opinions (AIO) |
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Definition
| A measurable series of psychographic variables involving the interests and beliefs of users |
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| Persons or agencies that adopt an innovation are often classified into five groups according to the sequence of their adoption of it |
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| The process by which people in one culture or subculture learn to understand and adopt to the norms, values, life styles and behaviors of people in another culture or subculture |
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| The users perception of the relative worth of a product or service to them |
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| The placement and purchase of announcements and persuasive messages in time or space in any of the mass media by business firms, nonprofit organizations |
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| The length of time merchandise has been in stock |
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| All-You-Can-Afford-Budgeting |
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Definition
| An approach to the advertising budget that establishes the amount to be spent on advertising as the funds remaining after all other necessary expenditures and investments are covered |
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| An overall feeling or mood projected by a store through its aesthetic appeal to human senses |
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| A variety of statistical and non statistical methods are used to break down data, instead of sheer intuition |
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| A variety of statistical and non statistical methods are used to break down data, instead of sheer intuition |
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| The physical characteristics such as architecture, layout, signs and displays, color, lighting, temperature, access, noise, assortment, prices, special events that serve as stimuli |
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| Enduring systems of positive or negative evaluations, emotional feelings, and action tendencies with respect to an object |
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| The number and or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle |
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Definition
| The process of reviewing the stores strengths and weaknesses and opportunities and threats to shed light on performance |
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| The composition of merchandise inventory in the colors, sizes, styles and other assortment characteristics that will satisfy users wants |
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| An information technology application that uniquely identifies various aspects of product characteristics, increasing speed, accuracy, and productivity of distribution process |
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Definition
| The process of grouping users into market segments on the basis of the desirable consequences sought from the product |
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| The nonverbal signals communicated in interactions thought facial expressions, arms, legs and hands or nonverbal communication |
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| A name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers |
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| A budget assigns a dollar figure to each revenue and expense related activity |
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| A complete canvass of a population |
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| Usually a well defined rectangular area bounded by streets and roads. It may be irregular in shape and may be bounded by physical features. |
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| A small relatively permanent area into which metropolitan statical areas are divided for the purpose of providing statistics for small areas between 2500 and 8000 residents |
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| A group of retail stores of essentially the same type, centrally owned and with some degree of centralized control of operation |
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| An organized network of agencies and institutions which in combination perform all the functions required to link producers with end customers |
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| The number of copies of a print advertising medium that distributed |
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| The merchandise that is not influenced by style changes for which a demand virtually exists |
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| A statistical method of forming natural groupings in which a number of important characteristics of a large diverse group is identified in order to define target market |
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Definition
| This is a market research exercise reviewing statistics, population served characteristics, users to better profile the market area |
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Definition
| The interactions with the locality in which it operates, with emphasis on disseminating related information to foster trust in the business |
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Definition
| The rivalry among sellers trying to achieve such goals as increasing profits, market share and sales volume by varying the elements of the marketing mix |
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Definition
| The ultimate user of goods, ideas or services. Also the buyer or decision maker. |
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| The behavior of the consumer or decision maker in the market lace of products or services |
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| The demographic, lifestyle and personality characteristics of the consumer |
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| The degree to which a consumers expectations are fulfilled or surpassed by a product |
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| Developing plans to provide alternative plans to the main plan. This is proactive management that deals with events considered unlikely to occur |
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| A consumer good and or service that is bought frequently, often on impulse, with little time effort spent on the buying process, usually is low priced and is widely available |
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| A non-probablility sample of individuals who just happen to be where the study is being conducted when it is being conducted |
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| A copyright offers the owner of original work that can be printed, recorded or fixed in any manner the sole right to reproduce and distribute the work, to display or perform it and to authorize others to do so |
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| The central benefit or purpose for which a consumer buys a product or service |
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| The set of learned values, norms, and behaviors that are shared by a society and are designed to increase the probability of the societies survival |
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