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| Any paid form of non-personal presentation of ideas, goods, or services |
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| the people who buy goods and services |
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| Tangible items that should last a long time |
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| the system in which people make and spend their incomes |
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| A fact about or characteristics of the product |
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Definition
| Tangible objects and materials |
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| the activity, set of institution, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
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| A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals. |
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| Tangible items that are consumed within a short time. |
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Term
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Definition
| the from of promotion that determines client needs and wants and responds through planned, personalized influences purchase decisions and enhance future business opportunities |
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