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| is a business tool used in marketing and by marketers |
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| is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. |
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| is the statistical study of populations, including of human beings |
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| is a term used frequently in marketing and is one of the market mix elements. |
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| The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. |
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| a complete list of items such as property, goods in stock, or the contents of a building. |
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| the detailed coordination of a complex operation involving many people, facilities, or supplies. |
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| is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. |
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| Penetration pricing is the practice of offering a low price for a new product |
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| is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. |
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Definition
| Setting the price of a product or service based on what the competition is charging |
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Term
| Customer Relationship Management |
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Definition
| is an approach to managing a company's interaction with current and future customers |
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