Term
| What are the 4 types of media? |
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Definition
| Print, broadcast, online, and specialty |
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Term
| what is agencies, means, or instruments used to convey advertising messages to the public? |
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Definition
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Term
| The yellow pages is what kind of advertising? |
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Definition
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Term
| Do people believe radio or television ads more? |
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Definition
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Term
| What printed media is found in 98% of american homes? |
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Definition
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Term
| ADvertising that creates goodwill is what type of advertising? |
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Definition
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Term
| What are the two main types of advertising? |
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Definition
| promotional and institutional |
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Term
| What type of advertising has the highest production costs? |
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Definition
| Time of day, length, and placement of ad |
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Term
| when an image is placed in an ad, what does it usually portray? |
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Definition
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Term
| how do newpapers quote their advertising rates? |
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Definition
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Term
| when is it most expensive to advertise on tv? what hours is this? |
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Definition
| during prime time-8 to 11 |
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Term
| what time is it most expensive to advertise on radio? |
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Definition
| during drive time (morning and evening rush hour) |
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Term
| What are drawbacks to advertising? |
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Definition
| Fail to focus on individual needs, expensive, is wasteful when not seen by ppl who arent potential customers, lacks depth |
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Term
| what type of advertising is desiged to increase sales? |
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Definition
| promotional-also introduces new products and businesses |
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Term
| What is written advesrtising that includes everything from newspapers and magazines to signs, billboards etc? oldest form of advertising? |
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Definition
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Term
| What is the most effective type of advertising? |
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Definition
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Term
| What is the disadvantages of print media? 3 |
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Definition
| circulation can be wasted, advertising life is short, less appealing in black and white |
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Term
| What is direct mail advertising? Examples? |
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Definition
| advertising sent by businesses directly through the mail to customers. ex are newsletters, catalogs, coupons. |
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Term
| What is an advantage to direct mail? |
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Definition
| Highly selective distribution |
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Term
| What is outdoor advertising? |
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Definition
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Term
| What are the two types of outdoor signs? |
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Definition
| Nonstandardized and Standardized-nonstandarzdies is local and standardized is local, regional, or nation advertisers |
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Term
| What are the 3 types of standardized outdoor signs? |
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Definition
| POSTERS PAINTED BULLETINS and SPECTACULARS |
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Term
| what is specialty media? example? |
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Definition
| Relatively inexpensive, useful items with an adveryisers name printed on them. ex: pens, keychains |
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