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Definition
| society's values/standards -- enforceable in court |
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| set of beliefs that can differ from country to country |
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| free will choice, buyer beware, own fault |
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| safety, informed, choice, heard |
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| federal trade commission. police of business activities. |
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| sharing of information. highly illegal. |
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| our product can help you do the right thing |
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| our product will help you save money/ comparative/ ours is better |
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| comprise the effective rules of the game, boundaries between competitive and unethical behavior. |
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| demonstrates itself in the dress, how the working environment is structured, and how employees are compensated |
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personal moral philosophy that considers certain individual rights or duties.
"our product can help you do the right thing" |
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Definition
moral philosophy that focuses on the "greatest good for the greatest number"
"help save money/ competitive/ ours is better project" |
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| organizations are a part of a larger society, accountable for their own actions. stand on own feet |
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| simple duty: to maximize profits for their owners and stockholders |
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| Stakeholders Responsibility |
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Definition
| focuses on the obligations an organization has to those who have an affect on it. consumers..employees..suppliers..distributors.. |
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| obligations to the environment and general public |
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| efforts to produce, promote, and reclaim environmentally sensitive products |
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| tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products. |
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| systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility |
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| involves conducting business in a way that protects the natural environment while making economic progress |
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| the actions a person takes in purchasing as well as using the products and services. |
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Term
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Definition
| perceiving a need. initial step in the purchase decision. |
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Definition
Seeking Value. second step.
Internal
External |
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Term
| Information Search: Internal |
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Definition
| scan your memory for previous experiences with products or brands |
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Term
| Information Search: External |
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Definition
| search outside of what you know. personal sources, public sources, marketing |
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Term
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Definition
| assessing value. found options |
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| buying value. from whom. when |
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| value in consumption or use. word of mouth |
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Definition
| post-purchase psychological tension or anxiety |
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Definition
| personal, social, and economic significance of a purchase to the consumer |
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Term
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Definition
| all levels of purchase decision process is used. considerable time and effort. high-involvement purchases. |
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| fairly quick. consumers seek some information or rely on a friend to help them evaluate alternatives. |
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| Fast. routine products. little time evaluating alternatives. |
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| Situational Influences: purchase task |
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Definition
| information searching and evaluating |
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Term
| Situational Influences: social surroundings |
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Definition
| other people present when purchasing decision is made |
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| Situational Influences: physical surroundings |
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Definition
| decor, music, and crowding in retail stores |
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| Situational Influences: temporal effects |
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Definition
| time of day, or amount of time available |
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| Situational Influences: antecedent states |
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Definition
| consumers mood or amount of cash on hand |
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| energizing force that stimulates behavior to satisfy a need. |
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| Physiological, Safety, Social, Personal, Self-actualization |
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| basic to survival and must be satisfied first. food, water, shelter, oxygen |
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| involve self-preservation as well as physical and financial well-being. |
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| concerned with love and friendship. |
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| need for achievement, status, prestige, and self-respect |
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| involve personal fulfillment. "be all you can be" |
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| occurs when people pay attention to messages that are consistent with their attitudes and beliefs and ignore messages that are inconsistent |
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Definition
| involves interpreting information so that it is consistent with your attitudes and beliefs |
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Definition
| means that consumers do not remember all the information they see, read, or hear, even minutes after exposure to it. |
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| means that you see or hear messages without being aware of them. |
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Definition
| represents the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences. |
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Definition
| process of developing automatic responses to a situation built up through repeated exposure to it. |
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Term
| Behavioral Learning: drive |
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Definition
| is a need that moves an individual to action (hunger) |
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Definition
| is a stimulus or symbol perceived by consumers (advertisement) |
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| Behavioral Learning: Response |
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Definition
| is the action taken by a consumer to satisfy the drive (want burger) |
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| Behavioral Learning: Reinforcement |
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Term
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| learn through thinking, reasoning, and mental problem solving without direct experience. |
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| learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way |
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| consumers perceptions of how a product or brand performs. based on personal experience, advertising, and discussions |
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| is a mode of living that is identified by how people spend their time and resources |
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| the practice of combining psychology, lifestyle, and demographics |
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| Achievement-motivated Group |
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Definition
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| Self-expression-motivated group |
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| High-and-low-resource group |
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| individuals who have social influence over others |
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| process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers |
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Term
| Global Marketing Strategy |
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Definition
| standardizing marketing activities when there are cultural similarities, and adapting when they differ. |
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| country's communication, transportation, financial, and distribution systems. |
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| selling virtually the same product in other countries |
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| totally new products for other countries |
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| products sold through unauthorized channels of distribution |
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| the act of consciously choosing |
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Definition
| starting with the last known value of the item in forecast |
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