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Definition
| A product new to the market, the producer, the seller or combination of these. |
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| A plan that links the new-product development process with the objectives of the marketing department. |
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| A marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products. |
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| The process of getting a group to think of unlimited ways to vary a product or solve a problem. |
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| The first filter in the product development process, which eliminates ideas that are inconsistent with the organizations new-product strategy or are obviously inappropriate for some other reason. |
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Definition
| A test to evaluate a new-product idea, usually before any prototype has been created. |
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Definition
| The second stage of the screening process where preliminary figures for demand, cost, sales, and profitability are calculated |
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Definition
| The stage in the product development process in which a prototype is developed and a marketing strategy is outlined. |
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| Simultaneous Product Development |
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Definition
| A team-oriented approach to new-product development |
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Definition
| The limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation. |
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| Simulated (Laboratory) Market Testing |
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Definition
| The presentation of advertising and other promotional materials for several products, including a test product, to members of the product's target market |
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Definition
| The decision to market a product |
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Definition
| A product perceived as new by a potential adopter |
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Definition
| The process by which the adoption of an innovation spreads. |
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Definition
| A concept that provides a way to trace the stages of a products acceptance, from its introduction (birth) to its decline (death) |
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Definition
| All brands that satisfy a particular type of need |
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Definition
| The full-scale launch of a new product into the marketplace. |
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Definition
| The second stage of the product life cycle when sales typically grow at an increasing rate, many competitors enter the market, large companies may start to acquire small pioneering firms, and profits are healthy. |
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Definition
| A period during which sales increase at a decreasing rate |
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Definition
| A long-run drop in sales. |
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Definition
| The result of applying human or mechanical efforts to people or objects. |
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Definition
| The inability of services to be touched seen, tasted, heard, or felt in the same manner that goods can be sensed. |
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Definition
| A characteristic that can be easily assessed before purchase. |
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Definition
| A characteristic that can only be assessed only after use. |
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Definition
| A characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience. |
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Definition
| The inability of the production and consumption of a service to be separated; consumers must be present during production. |
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Definition
| The variability of the inputs and outputs of services, which causes services to tend to be less standardized and uniform than goods. |
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Definition
| The inability of services to be stored, warehoused, or inventoried. |
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Definition
| The ability to perform a service dependably, accurately and consistently. |
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Definition
| The ability to provide prompt service. |
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Definition
| The knowledge and courtesy of employees and their ability to convey trust. |
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Definition
| Caring individualized attention to customers. |
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Definition
| The physical evidence of a service, including the physical facilities, tools and equipment used to provide the service. |
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Definition
| A model identifying five gaps that can cause problems in service delivery and influence customer evaluations of service quality. |
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Definition
| The most basic benefit the consumer is buying |
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Definition
| A group of services that support or enhance the core service. |
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Definition
| A strategy that uses technology to deliver customized services on mass basis. |
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Term
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Definition
| An organization that exists to achieve some other goal other than the usual business goals of profit, market share, or return on investment |
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| Nonprofit Organization Marketing |
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Definition
| The effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets. |
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Term
| Public Service Advertisement (PSA) |
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Definition
| An announcement that promotes a program of a federal, state, or local government or of a nonprofit organization. |
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