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| The first stage of the new -product development process. |
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| A continous process of lookenf for ways to make an existing product better. |
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| The way marketers typically view all products. |
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| Manufatored goods or subassemblies of finished items that organizations need to complete their own products. |
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| IN the business market, wheat, coal, and bauxite are all examples of _____ |
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| The first step in the adoption process. |
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| Marketer classify innovations on _______ |
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| For these kinds of products customers usually know a good deal about them, are loyal to specific brands, and spend littel time if any comparing alternatives. |
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| For these kinds of products consumers will spend time and effort gathering information on price, product attributes, and product quality. |
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| For these kinds of products, they typically a nondurablr good or service that consumers purchase frequently with minimum of time or effort. |
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| For these kinds of products, they are new products copies, with slight modification, the design of the orginal product. |
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| This is the extent to which a new product is consistent with existing cultural values, customs, and practices. |
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| In the business market, steel tubing, natural cloth fabric, and lumber all examples. |
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| At a retail store the display racks on which clothes are hung, the shelving, and the cash registars are all examples of these. |
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| These Individuals are typicall better educated than other segments in the population, people who like to boast about being the first to try a new product, and typically described as wordly. |
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| These goods provide a benefit over a long period of time. |
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Definition
| This creates a major change in the way we live and ,a as a result, conumers must engage in a great amount of learning, because no similar product has ever been on the market. |
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| This refers to how visible a new product and its benefits are to others who might adopt it. |
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| This refer to the coming together of two or more technologies to create new systems that provide greater benefit than the orginal technologies alone. |
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| This refers to the degree to which a consumer percieves that a new product provides superior benefits. |
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| This refers to how the use of a product spreads throuout the population. |
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| when large companies organize for new product development, they typically create these within the organization |
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| When branded material become componet parts of other branded products. |
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| An agreement between two brands to work together in marketing a new product. |
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| A firms total product offering designed to satisfy a single need or desire of a group of target customers. |
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| The leagal name for a brand, brand name, trade character. |
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| The entire range of products the company offers for slae. |
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| The five step process designed to improve quality |
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| The final stage in product life cycle. |
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| This, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product. |
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Definition
| These types of brands were designed to appeal to the price concious consumer. |
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Definition
| A name term, a symbol, or other unique element of a product that identifies one firm's products and sets them apart from the competition. |
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Definition
| This stage of the product life cycle is usually the longest. |
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Definition
| This plays an important role in communicating brand personalityy |
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