Term
| _________ is a set of activities used to implement a management orientation that stresses customer satisfaction |
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Definition
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| For an exchange to take place there must be at least __________ |
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| at least 2 parties involved |
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| The ______ orientation assumes people will buy more if aggressive selling techniques are used |
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| An organization with a _______ societal orientation believes that it exists not only to satisfy customer wants and needs to meet organizatinoal objectives but also to preserve or enhance individuals |
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| ____________ is the strategy that focuses on keeping and improving relationships with current customers |
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| ____________ is the managerial process of creating and maintaingin a fit between the organization's objectives and resources and evolving market opportuniteis |
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| Subgroups of a single business or a collectino of related businesses within a larger organizatino are referred to as _________________________ |
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| A _________ is defined as a statement of what is to be accomplished through marketing activities |
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| ___________ is the strategy of increasing sales by introducing new products into new markets (most risky of the 4 strategic alternatives) |
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| __________is the process of gauging the extent to which marketing objectives have been achieved during a specified time period |
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| According to _______, the choice that yields the greatest benefit to the most people is the choice that is ethically correct |
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Definition
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| The _________ stage of ethical development represents the morality of the mature adult |
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Definition
| Postconventional Morality |
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Term
| _______ is the concern of business for the long-range welfare of both the company and it's relationships to the society within which it operates |
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Definition
| Corporate Social Responsibility |
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Term
| The pyramid of corporate social responsibilities contains all of the following components EXCEPT: |
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Definition
| Cultural Responsibilities |
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Term
| THe moevement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as: |
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| A(n) ___________ is a defined group that managers feel is most likely to buy a firm's product |
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| The group of people in the U.S. who were born between 1946 and 1964 are known as: |
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| AFter-tax income is referred to as: |
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Term
| Which type of research attempts to develop new or improved products to meet a specific need? |
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| The __________ is an agency that prevents the use of unfair methods of competitino in commerce |
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| The American Marketing ASsociation's definition of marketing: |
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Definition
| Includes creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |
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| All of the following are marketing management philosophies EXCEPT: |
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Definition
profitability orientation
these ARE marketing management philosophies: sales orientation, societal marketing orientation, market orientation, product orientation |
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Term
| Firms with a _______ orientatino focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace |
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Definition
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| Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used? |
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Term
| When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ________ is created |
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| ____________ is the process of anticipating events and determining strategies to chieve organizational objectives |
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Term
| The acronym SBU refers to: |
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Term
| All of the following are characteristics of a good objective EXCEPT: |
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Definition
Profitable
The other choices were:
REalistic
measurable
time specific
consistant |
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Term
| _____________ is the strategy that attempts to attract new customers to existing products |
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Definition
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Term
| __________ provides the mechanism for evaluating marketing results in light of the marketing plan's goals and for correcting actions that do not help the marketing organizatino reach these objectives within the budget guidelines |
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Term
| People who belive that ethical truths depend on the individuals or groups holding them are referred to as: |
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| Ethical development can be thought as having three levels. The most basic, childlike level is the _____________ stage |
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Definition
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Term
| Corporate social responsibility is defined as: |
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Definition
| Concern for social welfare by businesses |
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Term
| ____________ is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time |
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Term
| __________ is the cooperative effort of a for-profit firm and a nonprofit organization |
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Term
| THe study of people's vital statistics, such as their ages, births, deaths, and locations, is called: |
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Definition
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Term
| A multicultural society is characterized by: |
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Definition
| even distributino of all ethnic groups in a geographic region |
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Term
| ___________ is measure of the decrease in the value of money, expressed as the percentage reductino in value since the previous year |
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Definition
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Term
| The two types of research are: |
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Definition
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Term
| ____________ is a governmental body that has the power to prescribe nandatory safety standards for most all products consumers use |
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Definition
| Consumer Product Safety Commission |
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Term
| The_____________ states that people should adhere to their obligations and duties when analyzing ethical dilemmas |
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Definition
| Deontological theory of ethics |
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Term
| In the ___________ stage of ethical development, loyalty and obedience to the organizatino or to society become paramount |
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Definition
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Term
| Like many other professional organizations and businesses, the American Marketing ASsociation has developed a formal, written guideline to help its memebers make better ethical decisions. This document is a: |
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Definition
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Term
| Which theory holds that social responsibility is paying attention to the interest of every affected stakeholder |
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Definition
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Term
| The four components of the pyramid of corporate social responsibility are: |
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Definition
| Economic, legal, ethical, and philanthropic responsibilities |
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Term
| Consumers born between 1965 and 1978 form a group called _________. |
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Definition
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Term
| Interest rates, inflation, and consumer income that influence the marketing environment are called _________ factors |
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Definition
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Term
| ________ is measured by comparing the relative cost of a standard of goods and services in different geographic areas |
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Definition
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Term
| Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem? |
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Definition
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Term
| The number of firms a company must face, the relative size of these firms, and the degree of interdependence within the industry are all part of its ______________ environment |
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Definition
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Term
| One facet of marketing is that it is: |
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Definition
| a philosophy that stresses customer satisfaction |
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Term
| Which of the following occurs when people give up something in order to receive something that they would rather have |
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Definition
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Term
| A company taht sets its goals and strategies based on what is current equipment can produce, what products engineering can design, and what the company itself can do best, has a _____________ orientation. |
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Term
| Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on customers decision to purchase a product? |
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Term
| _____________ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits |
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Definition
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Term
| A written document that acts as a guidebook of marketing activities for the marketing manager is known as the ____________. |
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Definition
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Term
| A statement of the firms business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditinos is known as a: |
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Definition
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Term
| THe set of unique features of a company and its products that are perceived by the target market as significant and superior to the competitino is known as a: |
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Definition
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Term
| ____________ is a strategy of increasing market share for present products in existing markets |
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Definition
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Term
| ___________ is the process that turns marketing plans into actino assignments and ensures these assignments are executed in a way that accomplishes the plan objectives |
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Definition
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Term
| • Kellogg's is offering free DVDs to consumers who collect 5 official collection certificates from the back panels of specially marked packages of Kellogg's cereals and mail them with the official order form. Within 90 days, these consumers will receive the movie of their choice. A(n) ______ will occur when a movie fan mails in his or her certificates for a movie. |
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Definition
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| • Honda found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _________ orientation. (what orientation does Honda have?) |
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Definition
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| • Target shoppers can enroll in the Take Charge of Education program so that Target will donate one percent of purchases made with a customer's REDcard, a Target credit card. The more money customers spend, the larger the donation to the customer's school of choice. By instituting the Take Charge of Education program to help local schools, Target has shown a ________ orientation. (Tom's, Oprah, Product Red, Breast Cancer Awareness "Pink" |
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Definition
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Term
| Kraft foods created a magazine full of recipes and coupons for customers as well as a web site with products and recipe information. The goal was to get current customers to purchase more of Kraft's products. These activities are representative of a _______ strategy |
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Definition
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Term
| □ Which of the following is an unethical practice marketing managers may have to deal with |
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Definition
All of these:
Entertainment and gift giving
False or misleading advertising
Price deception
Unsafe products or services |
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Term
| § For every home built by Habitat for Humanity, Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family. This donation of appliances is an example of how companies assume their: |
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Definition
| Corporate Social Responsibility |
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Term
| ○ Since 2002, General Mills through sales of its Cheerios brand cereal has donated over $2.0 million to First Book, a national nonprofit organization dedicated to giving new books to children from low income families, through the Spoonful's of Stories program. General mills is engaged in |
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Definition
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Term
| § The external environment ___________. |
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Definition
| Must be continually monitored by marketing managers |
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