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Marketing Terms
Marketing Terms
18
Marketing
9th Grade
02/22/2012

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Term
accountlng
Definition
The discipline that keeps track of a company's financial situation.
Term
Ad Council
Definition
A nonprofit organization that helps produce
public servlce advertising
campaigns for government
agencies and other qualified
sponsors,
Term
ad layout
Definition
A sketch that shows the general arrangement and
appeaÌance of a finished ad.-
Term
adnptatlon
Definition
Changing an existing product and/or promotion to
better suit the characteristics of a
targeted country or region,
Term
adiacent colors
Definition
Colors that are located next to each othe¡ on
the color wheel and share the
same undertones; also known as
analogous colors.
Term
advertlsing
Definition
A form of nonpersonal promotion in which companies pay to promote ideas, goods, or
seruices in a variety of media
outlets.
Term
advertlsing agencles
Definition
Independent businesses that specialize in
developing ad campaigns and
ctafting the ads for clients
Term
advertlslng campalgn
Definition
A group of advertisements, commercials,
and related promotional materials
and activities that are designed as
a part of a coordinated advertising
plan to meet the specific goals of a
company
Term
advertising proof
Definition
A
repÌesentation of an ad that shows
exactly how it will appear in prlnt
Term
agents
Definition
Intermediarles who bdng
buyers and sellers together and do
not own the goods they sell,
Term
agreement
Definition
A partíal return of the
sale price for merchandise that the
customer has kept
Term
aptltude
Definition
An ability or natural
talen! the potential to learn a
certaln skill
Term
Artlcles of Incoraoration
Definition
A
document filed with a state
department of commerce that
identifies the name and address of
a new corporation, its purpose, the
names of the initial directo$, and
the amount of stock that will be
lssued to each director,
Term
aseptlc packaglng
Definition
Afood storage
process that keeps foods fresh
without refrigeration for up to six
months,
Term
assertiveness
Definition
Standing up forwhat
you believe
Term
attltude research
Definition
A type of
research designed to obtain
informatlon on how people feel
about certain products, services,
companies, or ideas; also known as
opinion research
Term
balance of trade
Definition
The difference in
value between a nation's exports
and its imports
Term
balance sheet
Definition
A summary of a
business's assets, liabilities, and
owner's equlty.
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