Term
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Definition
| Segmenting, Targeting, and Positioning |
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Term
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Definition
Brand Competitors
Product Competitors
Generic Competitors
Total Budget Competitors |
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Term
|
Definition
| Similar product, similar offering |
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Term
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Definition
| Same class, different features |
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Term
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Definition
| Different products, same solution |
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Term
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Definition
| Limited finical resource competition, Pepsi and coke |
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Term
| Multi Attitude Attribute Model |
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Definition
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Term
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Definition
| Higherarchy of needs for consumor |
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Term
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Definition
| Integrated Marketing Communication the coordination of promotion and other marketing efforts to ensure maximum informational and persuasive impact on customers. |
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