Term
| (1) Situational Factors, such aas the lack of clarity of the scale, including the instructions or the items themselves, and (2) analysis factors, such as differences in scoring and statistical analysis are both _____ in measurement. |
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Definition
| Potential sources of error |
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Term
| _______ is not true about lab experiments? |
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Definition
| Laboratory experiments are likely to have higher external validity than field experiments |
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Term
| ________ is not true about pretests? |
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Definition
| It is a good practice to employ only experienced participants to conduct pretests. |
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Term
| Which of the following is true? (where + denotes an advantage & - denotes a disadvantage) |
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Definition
| Low level of literacy; Telephone -, personal +, mail -, electronic - |
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Term
| One reason you choose between survey methods is because of ______, which is a ______ factor. |
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Term
| In an online experiment when participants are randomly assigned to two groups , one group is shown a highly emotional ad and the second group is shown a humorous ad. During the survey, participants answered questions about brand personality and purchase intention. In the experiment, what are (V(X) and test units? |
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Term
| ______ is a comparative scaling technique in which participants are presented with several objects at the same time and asked to order the objects according to some criterion. |
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Term
| Asking "are you in favor of increasing minimum accepted SAT scores and reducing degree completion times?" is undesirable because..... |
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Definition
| It includes implicit assumptions and is double-barreled |
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Term
| After three experiments, a 3-item scale you used to measure "likelihood of dating" gave consistent results but actually measured "general likeability". This scale is (has) ______ & _______. |
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Definition
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Term
| In a mail-intercept experiment where participants are randomlyassigned to 2 groups, one group is offered a coupon for $0.50 and the second group is offered a coupon for a free product sample.During the interview, participants answered questions about which brands they used and how, likely they were to use the coupons during their next shopping trip. In this experiment, the DV is ______? |
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Term
| ______ is observation that involves a researcher monitoring all relevant phenomenon, without specifying the details in advance. |
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Definition
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Term
| This is not a reason why a participant might be unwilling to answer a particular question? |
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Definition
| The participant may not be fully informed about the study's context |
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Term
| This is not true concerning the time order of occurence of variables? |
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Definition
| In an after-the-fact examination of the situation, we can never confidently rule out all other causal factors. |
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Term
| When used for classification purposes, the ______-scaled numbers serve only as labels for classes or categories. |
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Term
| How many survey methods are there? Of the various methods, which one describes e-mail? |
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Definition
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Term
| ______ that measure familarity, product use, and past experience should be asked before questions about the topics themselves. |
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Definition
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Term
| The extent to which the research participant can interact with the interviewer and survey questionnaire refers to the ______. |
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Definition
| Flexibility of data collection |
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Term
| _____ is not an itemized rating scale. |
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Definition
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Term
| Asking "Do you use Facebook when you have updates about your business?" is undesirable because..... |
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Definition
| It doesnt avoid implicit alternatives |
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Term
| ______ is the generation of continuum upon which measured objects are located. |
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Definition
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Term
| The conditions that must be satisfied before making causal inferences include all of the following except ______ |
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