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Marketing Research Chapter 13
Determining the Size of a Sample
6
Marketing
Undergraduate 3
11/18/2013

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Term
Large Sample Size Biaz
Definition
a false belief that sample size determines a samples representativeness.
Term
Confidence Interval Approach
Definition
most correct method of determining sample size which applies that concepts of accuracy (sample error), variablity, and confidence interval to create a "correct" sample size.
Term
Nonsampling Error
Definition
pertains to all sources of error other than the sample selection method and sample size. It includes such things as problem specification mistakes, question bias, or incorrect analysis.
Term
Sampling Error
Definition
error that involves sample selection and sample size.
Term
Variability
Definition
defined as the amount of dissimilarity (or similarity) in respondents answers to a particular question.
Term
Confidence Interval
Definition
is a range whose endpoints define a certain percentage of the responses to a question.
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