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| set of questions designed to generate data needed to accomplish objectives of research project |
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| going through each questionnaire to ensure that skip patterns were followed and required questions filled out |
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| sequence in which questions are asked based on a respondents answers |
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Definition
| grouping and assigning numeric codes to the various responses of a question |
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| decision making info sought through the questionnaire |
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closed-ended questions
asks repondents to choose between 2 answers |
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| multiple choice questions |
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| asked to choose among several different answers |
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| scaled-response questions |
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| closed-ended; choices designed to capture intensity of respondents feeling |
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Term
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Definition
| avoid ambiguous terminology, use language appropriate for target group. ask only one question at a time |
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| leading questions that give away the research goal or sponsor identity |
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| questions used to identify appropriate respondents |
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| encouraging statements to rebuild respondent interest |
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| pertain directly to survey objectives |
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| trial run of questionnaire |
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Term
| field management companies |
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Definition
| firms that provide support services such as questionnaire formatting, screener writing, coordination of data collection |
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